Silveregg Releases 'Japan's Reuse Market Report' Amid Growing Domestic Reuse Market

Silveregg Technology Inc. (Headquarters: Suita City, Osaka Prefecture, President and CEO: Susumu Iwata, hereinafter referred to as Silveregg), which provides personalized services using AI technology, has announced the publication of the 'Japan's Reuse Market Report: Transformation and Future Prospects of the Reuse Market Centered on Luxury Brands, Watches, and Second-Hand Fashion.'

Reuse Market Report Image

Background of the Survey

Against the backdrop of recent price hikes and consecutive price increases of new luxury brand products, cost-conscious purchasing styles aimed at resale (resale) are becoming established across all generations. In the apparel and branded goods reuse market, the use of EC channels and OMO (Online Merge Offline) is progressing rapidly, and among BtoC operators, the need for personalized technology to optimally match one-of-a-kind used goods with customers is increasing. Silveregg, in light of such structural changes in the market, conducted this survey to explore the keys to digital strategies and sustainable growth in the future reuse industry.

Current Market Situation

The size of the domestic reuse market is expected to reach approximately 3.5 trillion yen in 2024, continuing its steady growth for 15 consecutive years since 2009. Among them, the reuse fashion market, which combines branded goods and apparel and accessories, has surpassed the 1 trillion yen mark in 2024.

The background to this market expansion includes the support of luxury reuse by the increasing number of inbound foreign tourists and the establishment of second-hand fashion as a 'sustainable and stylish choice' centered on Generation Z in Japan. Currently, the rapid development of new purchasing experiences that integrate stores and digital, such as inventory centralization by major companies and the introduction of AI appraisals, is progressing.

Main Topics of the Survey

Assetization of 'Luxury Reuse' Driven by New Product Price Hikes and Inbound Demand

Continuous price hikes of high-end brands and the expansion of inbound demand due to the weak yen have attracted attention to high-end branded goods as investment targets with resale in mind. The strong trust gained by specialized authenticity appraisals and thorough quality control systems by major specialty stores has established a culture where 'used goods can be purchased with confidence.'

Establishment of Second-Hand Fashion through Inventory Centralization and Nationwide Expansion

As second-hand clothing culture becomes established as a 'sustainable and stylish choice' centered on Generation Z, major comprehensive reuse companies are accelerating OMO strategies that seamlessly connect store and EC inventories. The construction of systems that allow cross-searching and purchasing of nationwide store inventories on EC, and improvements in convenience such as home pickup and offer purchases through apps, are transforming access to reuse into something more familiar.

Introduction of AI Appraisals and Creation of Serendipity in the EC Market

The online sales ratio of reuse businesses has expanded to 34.5%, and EC has become an important sales channel for the market. In recent years, the introduction of AI appraisal systems and image recognition technology has led to improvements in appraisal speed and quality uniformity. The use of digital technology and AI to optimally match one-of-a-kind reuse items with customers holds the key to future market growth and LTV maximization.

Silveregg, through its proprietary AI recommendation technology, highly personalizes unexpected encounters between one-of-a-kind reuse products and customers in the digital realm. This contributes to the long-term relationship building between companies and customers and the sustainable development of Japan's reuse market.

Report Overview

Report Title: Japan's Reuse Market Report: Transformation and Future Prospects of the Reuse Market Centered on Luxury Brands, Watches, and Second-Hand Fashion

Author/Editor: Silveregg Technology Inc. Customer Success Department Data Analyst Team

Detailed version of the survey report: https://go.silveregg.co.jp/WP-47-2025-Second-hand-Market-research_01-LP-application.html

About Silveregg Technology Inc.

https://www.silveregg.co.jp/

Silveregg Technology develops and provides digital marketing solutions that realize advanced personalization using AI technology. In addition to the industry's top-level recommendation engine 'Agent X,' we continue to deliver business results for our customers with a lineup of high-performance products and consulting know-how, realizing the future of personalization.

[Facebook] https://www.facebook.com/silveregg

[X] https://x.com/silvereggtech

[LinkedIn] https://jp.linkedin.com/company/silver-egg-technology

Company Profile

Company Name: Silveregg Technology Inc.

Parent Company: Yrglm Inc. https://yrglm.co.jp/

Headquarters: 10F, Fasade Suita Building, 1-23-43 Ebisuhana-cho, Suita City, Osaka Prefecture

Tokyo Office: 2F, Takagi Building, 1-7-2 Nishi-Shinbashi, Minato-ku, Tokyo

Representative: Susumu Iwata, President and CEO

Established: August 26, 1998

Capital: 287 million yen (as of the end of December 2025)

Business Content: Development and provision of digital marketing services based on AI (artificial intelligence) technology

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