Simmons x JOURNAL STANDARD FURNITURE First Collaboration: New "Bedding as Fashion" Concept Beds Launching Late June

Simmons Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kazuhiro Futatsuya; hereinafter "Simmons") will launch a new collaborative bed collection with the interior brand "JOURNAL STANDARD FURNITURE," operated by Baycrew's Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), in late June 2026.

This collaboration brings a new approach to "choosing a bed" from Simmons, a manufacturer with over 150 years of history, and a popular lifestyle brand. The development concept is "Bedding as Fashion." By fusing Simmons' proven quality, trusted by luxury hotels worldwide, with apparel-derived sensibilities, the project proposes a new form of bedding never seen before.

[Development Background: Resonance of Craftsmanship] While the apparel industry moves at high speed to capture trends, bedding manufacturers focus on long-term use. Despite these seemingly opposing philosophies, both companies found common ground in the "excitement of choosing something attractive" and the "desire for customers to cherish what they own." This project was born from that shared vision. We added fashion "sensibility" to a "tool for sleeping," pursuing the joy of coordinating a bedroom with one's own style. As a result, we created a new mattress based on Simmons' technology, infused with apparel-specific "textures" and "trend colors."

Design Features: "Texture" and "Color" Inspired by MA-1 Jackets The design is sourced from the traditional yet versatile "MA-1 jacket." - Fabric: Uses a glossy olive green fabric to replicate the unique texture of an MA-1. - Accent Color: Features vibrant orange accents reminiscent of the MA-1 lining. - Exclusive Quilting: Features custom quilting inspired by the stitch work found on military wear.

Product Features: "Setup" Style to Enjoy Like Fashion To embody "Bedding as Fashion," we developed a dedicated base (foundation) inspired by "total coordination" in fashion. Just like pairing a jacket with jeans, you can color your bedroom with your own unique combination. - "Jacket and Jeans" Concept: The mattress acts as the jacket and the base as the jeans, creating a complete style when paired together. - Inheriting Simmons Technology: Features the highly acclaimed "6.5-inch pocket coil (1.9mm wire diameter)," providing firm stability and the luxurious comfort of a high-end hotel. - Improved Wrinkle Resistance: Added cotton to maintain a beautiful surface finish, reflecting the attention to aesthetic detail typical of an apparel collaboration.

Product Overview Product Name: Mattress Model Number: AB25551 Specifications: 6.5-inch pocket coil (1.9mm wire diameter), 23.5cm thickness, double cushion specification Sizes: Single, Semi-Double, Double Price: From 160,000 yen (Double cushion only, no headboard) Launch Date: Late June 2026 (planned)

Pricing Size: Price S (Single): 160,000 yen (tax included) SD (Semi-Double): 180,000 yen (tax included) D (Double): 200,000 yen (tax included)

Sales Channels Baycrew's Online Store Simmons Official Shops: Rakuten Ichiba, Amazon Showrooms: Please check the official website.

[About Simmons Co., Ltd.] A global bed manufacturer with over 150 years of history. Through its unique "pocket coil mattresses," it continues to provide high-quality sleep tailored to each individual. Its quality is highly regarded in luxury hotels and cruise ships worldwide.

[About JOURNAL STANDARD FURNITURE] An interior brand managed by Baycrew's Co., Ltd. It proposes fashion-like styles incorporating current trends, offering unique furniture and accessories that mix vintage and modern sensibilities.