Sirius Corporation (headquartered in Taito-ku, Tokyo; CEO: Ryuhei Kamei) will launch the new personal theater speaker 'SWIRE AURBIS (Swia Orbis)'—a revolutionary audio category beyond headphones and speakers—developed with engineers from former SONY and Pioneer. The product launch and listening event will be held on Friday, June 19, 2026, at the Tower Records Shibuya Store 5F Event Space.
The event will be held in two parts: Part 1 is a product launch and listening session for business and media professionals (registration required), and Part 2 is an open-to-all talk session and listening experience.
Please visit the venue to experience the rich soundstage delivered by 100mm large-diameter speakers and the open, non-enclosed listening experience.
<Registration for Part 1>
https://forms.gle/XfDeG97kCX1gdZvQ8
Register for Part 1 here
Visuals have evolved. But has the way we enjoy sound kept pace?
With the widespread adoption of 4K/8K TVs and video streaming services, visual content has advanced dramatically. However, the audio playback environment supporting these visual experiences has not necessarily kept up.
Due to their slim design, flat-panel TVs face structural limitations in mounting large speakers, making it difficult to reproduce powerful sound and realism. External speakers come with installation constraints and sound leakage issues, while headphones and earphones often cause ear fatigue and a sense of enclosure.
To address this, we focused on the idea of 'bringing speakers closer to the ears.'
SWIRE AURBIS adopts a unique structure that positions 100mm large-diameter speakers near the ears. This design reproduces rich audio detail and spatial expression without requiring excessive volume, delivering high immersion and realism.
'We want to deliver an audio experience worthy of visual evolution.'
Driven by this vision, we developed a new category of personal theater speaker—neither headphones nor conventional speakers.
Product wearing image
Product Features
1. Rich Immersion from 100mm Speakers Positioned Near the Ears
SWIRE AURBIS features a proprietary structure that places 100mm large-diameter speakers close to the ears.
By positioning the speakers near the ears, the system reproduces detailed audio and expansive soundscapes without excessive volume. Enjoy the power of movies, the realism of live concerts, and the immersion of gaming—all while being considerate of those around you.
Left to right: Movie, live concert, gaming, sports imagery
2. Open, Natural Listening Experience Without Blocking the Ears
Unlike headphones or earphones, SWIRE AURBIS does not block the ears, reducing feelings of pressure or enclosure even during extended use.
Stay aware of your surroundings while immersing yourself in your own audio space. We propose a new way of viewing content that fits modern living environments, such as homes and apartment buildings.
Product wearing image
3. Comfortable Wear with Neck Pillow Design
The device integrates a neck pillow structure.
By supporting the speaker’s weight around the neck rather than the head, users can relax comfortably.
We aimed to minimize wearing discomfort, enabling enjoyable long-term viewing of movies, live streams, and other extended content.
Product usage image
4. Adjustable Speaker Position to Fit Individual Users
Ear position and body type vary from person to person. SWIRE AURBIS features a dual-axis adjustment mechanism, allowing users to customize the speaker positioning.
By naturally aligning the large speakers with the ears, the system maximizes audio detail and spatial expression while ensuring comfort. This is a key design element for balancing deep immersion with everyday usability.
Speaker positioning adjustment image
5. Premium Matte Aluminum Housing
The speaker housing uses a matte aluminum finish.
This material combines the precision of audio equipment with a premium aesthetic that blends into living spaces. We emphasize not only functionality but also the product’s presence as a design object.
SWIRE AURBIS: Product image
Developer Comments
Ryuhei Kamei, President & CEO, Sirius Corporation
While visual content continues to evolve, the way we experience sound has not changed significantly. We noticed that people often suppress audio volume out of consideration for their living environment.
AURBIS proposes a new way of experiencing sound—not by increasing volume, but by rethinking the distance between sound and listener. We aim to deliver a future where more people can enjoy sound without compromise.
Development Advisor: Teppei Yokota
Visual experiences have greatly improved with the spread of slim TVs and mobile devices, but there is still room for improvement in audio. With AURBIS, we aimed to deliver rich audio detail and spatial expression at low volumes by placing 100mm large-diameter speakers near the ears. This product embodies the idea of transforming the experience not by volume, but by how sound is delivered.
Tetsuya Konishi, CEO & Designer, exiii design Inc.
For AURBIS, the biggest design challenge was translating the concept of 'speakers floating near the ears' into a natural, wearable product. We designed the neck pillow structure and refined the form to ensure minimal burden during long-term use and seamless integration into daily life. Our goal was to create not just functionality, but an experience people want to keep using.
Launch and Listening Event
To introduce SWIRE AURBIS, we will host a launch and listening event on Friday, June 19, 2026, at the Tower Records Shibuya Store 5F Event Space.
The event will feature a talk session with Ryuhei Kamei, CEO of Sirius Corporation, along with the audio engineers and designers involved in development. They will share insights into the product’s background, vision, and technical details.
On-site listening experiences will also be available. We invite you to experience the rich soundstage from 100mm speakers and the open, non-enclosed listening experience at the venue.
SWIRE AURBIS Product Launch & Listening Event Overview
Date & Time: June 19, 2026 (Friday) – Two-part event
<Part 1: For Business & Tech Media>
13:00 – Doors Open
13:30–14:00 – Product Launch (Presentation, Q&A, Photo Session)
14:00–14:30 – Listening & Experience Session
<Part 2>
14:45 – Doors Open
15:00–15:30 – Talk Session, Photo Session
15:30–16:00 – Listening & Experience Session
Venue: Tower Records Shibuya Store 5F Event Space (1-22-14 Jingumae, Shibuya-ku, Tokyo)
Speakers:
Ryuhei Kamei, CEO, Sirius Corporation
Teppei Yokota, Former SONY, Development Advisor
Kentarou Yamamoto, Former Pioneer, Development Advisor
Tetsuya Konishi, CEO/Designer, exiii design Inc.
<Registration
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: SONY / Pioneer / exiii design
- Products / services: SWIRE AURBIS