Sixty Percent Co., Ltd. (hereinafter 'Sixty Percent'), which operates the global fashion e-commerce store '60%' featuring Asian brands, will join the ANDST HD Group following the acquisition of 68% of its shares by ANDST HD Co., Ltd. (hereinafter 'ANDST HD'). Through this partnership, the combined strengths of both companies will accelerate business growth and advance the mission of 'bringing Asian fashion into the global mainstream.' The transaction is scheduled to be completed on June 30, 2026.

Sixty Percent operates the platform '60%,' connecting Asian fashion brands with consumers under the mission of 'bringing Asian fashion into the global mainstream.'

Since its founding, Sixty Percent has built partnerships with brands across Asia, including South Korea, China, Taiwan, Thailand, and Vietnam, supporting their market entry and sales in Japan. Today, leveraging a network of over 2,700 brands, the company operates its e-commerce platform and provides additional support through social media marketing, pop-up stores, collaboration projects, and wholesale services to enhance brand awareness and drive business growth.

The integration into the ANDST HD Group will combine Sixty Percent’s established strengths with ANDST HD’s resources, further enhancing the value offered to brands and consumers and creating new growth opportunities.

Future Management Structure

Co-founders Taiga Mabe and Nanami Matsuoka will continue to lead Sixty Percent’s management and will retain 32% ownership of the company’s shares after the transaction, committing to long-term corporate value enhancement as shareholders. They will further accelerate their efforts toward achieving the mission of 'bringing Asian fashion into the global mainstream.'

ANDST HD Co., Ltd.

The ANDST HD Group is a multi-company group comprising companies such as Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and ZETTEN Co., Ltd., which operate apparel, lifestyle goods, and food & beverage brands. It also includes ANDST Co., Ltd., which manages malls and media businesses, ANDST Logistics Co., Ltd., responsible for group logistics, and WeOur Co., Ltd., a certified subsidiary. The group aims to strengthen connections with diverse stakeholders and become a 'Play fashion! platform' that spreads the excitement of fashion both domestically and internationally.

<Company Overview>

Company Name: ANDST HD Co., Ltd. Headquarters: Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo Founded: October 1953 Website: https://www.andst-hd.co.jp/

Sixty Percent Co., Ltd.

Founded in July 2018, Sixty Percent operates the global fashion e-commerce store '60%,' featuring brands from Asia, including South Korea, China, and Thailand. Targeting teens and young adults, the platform offers over 200,000 items from more than 2,700 brands (as of May 2026), spanning cutting-edge streetwear, casual, designer, and lifestyle brands. With the mission of 'bringing Asian fashion into the global mainstream,' the company aims to become Asia’s largest fashion company.

<Company Overview> Company Name: Sixty Percent Co., Ltd. Headquarters: VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo, 1st Floor Founded: July 2018 Website: https://corp.sixtypercent.com/

<Service Information>

Website: https://www.sixty-percent.com/ App Download: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official/ X (formerly Twitter): https://twitter.com/60_sixtypercent TikTok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: BUZZWIT / WeOur
  • Products / services: 60%