[Co-hosted by KDDI & Sky Farm] Commercial Facility Foot Traffic Data × Mobile Ordering Webinar | June 17 (Wed)

Sky Farm Co., Ltd., which provides facility-specific mobile ordering systems and supports the digital transformation of commercial facilities, will host an online seminar on utilizing foot traffic data in facility operations, in cooperation with KDDI Corporation.

Background

In commercial facility operations, there is an increasing need to grasp visitor behavior as a 'line' rather than a 'point.' However, information such as 'where visitors are coming from' and 'what they choose and how much they spend inside the facility' is often scattered across different systems and departments. Many real estate developers and facility management companies have reported that their promotional planning and tenant proposals often rely on the subjective experience of staff.

In this webinar, KDDI will introduce strategies for commercial facility operations utilizing 'KDDI Location Analyzer,' a location information and foot traffic analysis service. Additionally, Sky Farm, the provider of the facility-specific mobile ordering service 'NEW PORT,' will host a talk session to discuss how to apply analysis results to operational practice, simulating actual use cases.

Webinar Overview

Title: Viewing Visitor 'Movement' and 'Purchases' as One - Commercial Facility Operational Strategy Drawn by Foot Traffic Data × Mobile Ordering Date & Time: Wednesday, June 17, 2026, 13:00-14:00 Venue: Online via Zoom Cost: Free Host: Sky Farm Co., Ltd. Co-host: KDDI Corporation

Recommended for: - Those in charge of sales promotion, leasing, and operation of commercial and complex facilities. - Those who feel challenged in facility management utilizing visitor and purchase data. - Those considering data-driven DX measures for facility openings or renewals. - Real estate developers, general contractors, facility management companies, local governments, and public organizations.

Content: Part 1: What is Happening at the Facility Site Now? We will discuss the changes and challenges we have observed in the field through 'NEW PORT' and paid seat reservation services, and why we have focused on 'KDDI Location Analyzer.'

Part 2: Decoding 'Human Movement' in Commercial Facilities with Data KDDI will introduce the analysis service 'KDDI Location Analyzer' utilizing GPS location big data. They will explain how to interpret this data—where visitors come from, how they move between competing facilities, visitor patterns by time of day—and specific operational measures.

Part 3: Turning Data into the 'Next Move' - How Does Facility Operation Change When Human Movement is Visible? (Talk Session) How can insights into stay population, facility details, and visitor attributes from 'KDDI Location Analyzer' be connected to mobile ordering operations and sales promotion measures on 'NEW PORT'? Both companies will discuss this, simulating specific scenarios.