Launch Announcement: 'SKYFLAG' Integrated into 'PAY ID', the Shopper-Focused Service

Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa) announces that its reward marketing platform 'SKYFLAG' has been adopted by BASE Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Yuta Tsuruoka) as part of the 'PAY ID Reward' program within the shopper-focused service 'PAY ID'. The service officially launched on April 1, 2026.

Background of Integration

Until now, 'PAY ID' has focused on enhancing user convenience and enjoyment when shopping at their favorite online stores. By introducing the 'PAY ID Points' loyalty program, the service has aimed to increase user value, foster ongoing engagement between shoppers and stores, and contribute to the overall activation of the e-commerce ecosystem.

Against this backdrop, 'SKYFLAG' was selected as a solution that allows users to earn 'PAY ID Points' in a fun and engaging way, without disrupting the existing shopping experience. Given its potential to strengthen user rewards, create new purchase opportunities through point redemption, and deepen shopper-store relationships, 'PAY ID' has now integrated 'SKYFLAG' into its newly launched 'PAY ID Reward' program.

How Users Can Engage with 'SKYFLAG' in 'PAY ID Reward'

- Earn Points Daily Through Engaging Missions

With 'SKYFLAG', users can earn 'PAY ID Points' by participating in missions aligned with their interests. Points can be accumulated not only during purchases but also in spare moments, enabling daily point accumulation.

- Use Points to Encourage Purchases of Desired Items

'PAY ID Points' earned through 'SKYFLAG' in 'PAY ID Reward' can be used within the 'PAY ID app' at stores operating on BASE, the e-commerce platform provided by BASE Co., Ltd. Points can be redeemed at a rate of 1 point = 1 yen, starting from 100 points, when using 'PAY ID Payment' (credit cards registered with 'PAY ID' or 'PAY ID Postpay'). Using points toward desired purchases expands users' payment options.

※ For more details, please visit the 'PAY ID' service website.

- Choose and Participate in Missions Based on Personal Interests

'SKYFLAG' offers a wide variety of missions, allowing users to select those that match their interests. This personalized approach enables users to earn 'PAY ID Points' enjoyably.

Offers (Advertisements) Available in 'SKYFLAG' within 'PAY ID Reward'

'SKYFLAG' features a broad range of offers (ads) across categories such as gaming, lifestyle, and finance. To enhance user enjoyment at their favorite stores, the platform provides diverse offers—from quick tasks to long-term engagement missions—that allow users to earn more points over time.

Comment from Mr. Seijin Jinguji, Executive Officer, PAY ID Department Manager, BASE Co., Ltd.

"By integrating 'SKYFLAG' into 'PAY ID', we’ve expanded the ways users can earn 'PAY ID Points'. We believe it will be a delightful experience for users to use points earned outside of shopping toward purchases of items they’ve been wanting or at their favorite stores.

We hope this initiative encourages users to enjoy shopping on 'PAY ID' more and helps expand new touchpoints between users and stores."

Comment from Mr. Yusuke Hosoda, Executive Officer and Head of Media Division, Skyfall Inc.

"We are delighted that 'SKYFLAG' has been adopted into the 'PAY ID Reward' program. Since its launch, many users have actively engaged with our service.

We believe this collaboration creates experiences that lead users to their next purchase at their favorite stores, thereby generating new purchase opportunities in the e-commerce space. By increasing touchpoints between shoppers and stores through enhanced user rewards, we aim to further activate the entire online shopping ecosystem.

Moving forward, we will continue striving to deliver more engaging shopping experiences and contribute to the ongoing growth of the service."

- Contact for 'SKYFLAG': https://skyflag.info/contact/

- Request 'SKYFLAG' Materials: https://skyflag.info/document/

About 'SKYFLAG'

'SKYFLAG' is a user-centric reward marketing platform.

It has established a unique rewards-based model, providing comprehensive marketing support across monetization, promotion, and research.

- Service Website: https://skyflag.info/

About Skyfall Inc.

Company Name: Skyfall Inc.

Representative: President and CEO Tomokazu Hasegawa

Headquarters: (Tokyo Office) Midtown Tower 19F, 9-7-1 Akasaka, Minato-ku, Tokyo

(Niigata Office) Nippon Life Niigata Building 7F, 2-4-10 Higashi-Odori, Chuo-ku, Niigata City, Niigata

Business: Reward marketing platform and other ventures

Founded: October 2017

Employees: 208 (as of March 2026)

Capital: ¥79,393,750

Website: https://skyfall.co.jp/