Skyscanner Releases '2026 Smart Summer Report': 80% of Travelers Seek 'Undiscovered' Destinations

Skyscanner Japan, the operator of a global travel app offering optimal travel plans from approximately 1,200 websites, including airlines, travel agencies, and hotels worldwide, has released its '2026 Smart Summer Report'. This report summarizes the challenges and practical solutions for summer travel planning based on a survey of 1,000 Japanese people aged 18 and over, combined with Skyscanner's data.

Summer travel planning requires overcoming realistic challenges such as adhering to fixed schedules, coordinating with travel companions, avoiding crowds, and managing excessive expenses. Despite persistent uncertainty, the survey revealed that approximately 80% of respondents are interested in summer travel and leisure. Furthermore, more than half prefer 'hidden and quiet destinations' over popular tourist spots.

<Survey Summary> - Travel enthusiasm remains high: About 80% are planning or considering travel this summer. - 'Hidden gem preference' is a trend for the second consecutive year: A summer to choose 'places different from everyone else'. - Group travel planning takes an average of about 13 hours, highlighting the difficulty of coordinating schedules, preferences, and budgets.

The style of travel is shifting from copying social media photos to seeking 'journeys that only you can talk about'. To reduce the burden of coordinating group travel, Skyscanner recommends utilizing its hotel search filters and 'calendar/chart view' features.