SmartHR, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Masato Serizawa; hereinafter "the Company") will begin airing new commercials for its cloud HR software "SmartHR" on July 6, 2026. In addition, the commercial videos will be sequentially released on a special website and the official YouTube channel.

Commercial Overview

Title: "Marugoto SmartHR / Attendance & Payroll" (15 seconds)

"Marugoto SmartHR / Easy to Use" (30 seconds / 15 seconds)

Start Date: Monday, July 6, 2026

Broadcast Areas: Kanto (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, Gunma), Kansai (Osaka, Hyogo, Kyoto, Nara, Wakayama, Shiga), Chukyo (Aichi, Gifu, Mie), Fukuoka Prefecture

Distribution Channels: In addition to TV commercials, also available on the SmartHR special website and SmartHR's official YouTube channel.

Content (Synopsis):

"Marugoto SmartHR / Attendance & Payroll" (15 seconds)

SmartHR solves the problem of separate attendance management and payroll processing. Yuki Amami, playing a smart executive, HR, and accounting professional, along with people working in various workplaces, perform a "marugoto pose" rhythmically to the chorus of "Labor! Payroll! Attendance! Marugoto SmartHR!". This depicts a world where attendance management and payroll processing can be centralized "marugoto" (entirely).

"Marugoto SmartHR / Easy to Use" (30 seconds / 15 seconds)

The commercial begins with Yuki Amami, playing a smart executive, saying, "Our company has introduced Marugoto SmartHR for labor, payroll, and attendance. Is it actually functioning well...?" As she quickly asks departments like HR and sales, she receives a series of responses about specific ease-of-use, such as "The problem of fragmented data linkage has been solved" and "We no longer get lost with applications." The commercial concludes with a unified pose to the call of "Labor! Payroll! Attendance!", depicting a world where "ease of use" permeates across all departments and job types.

<30 seconds>

<15 seconds>

Performer Profiles

Yuki Amami (Actor)

Affiliation: Ken-On

Yuki Amami (born August 8, 1967) is from Tokyo. She joined the Takarazuka Revue in 1987 and became the youngest top star of the Moon Troupe at the age of 25 in 1993.

After leaving the Revue in 1995, she began her acting career the following year, appearing in various films, dramas, and stage productions.

Her recent and upcoming works include the lead role in the 2025 film "Urgent Investigation Room THE FINAL," voice acting in the 2026 animated film "Kusunoki no Bannin," and the stage play "Shinjuku Hatsu 8:15."

Norihiro Urai (Comedian)

Affiliation: Yoshimoto Kogyo Date of Birth: December 3, 1987 Norihiro Urai is a comedian affiliated with Yoshimoto Kogyo. Born in Kyoto City, Kyoto Prefecture. In 2011, he formed the comedy duo "Dankai" with his university friend Masaaki Hirai. They were runners-up in "King of Conte" in 2021 and reached the finals of "M-1 Grand Prix" in 2022. He focuses on solo live performances, holding tours in 2022 at Sunshine Aquarium, in 2023 at Ueno National Museum of Nature and Science, and in 2024 in two locations in Tokyo, Kyoto, and Fukuoka. His acting credits include "Tensa! Bakabon no Papa na da" (Directed by Shinya Tamada) and "Kamogawa Hormo, Once More" (Directed by Makoto Ueda).

Kohei Masuda (Comedian)

Affiliation: Yoshimoto Kogyo

Date of Birth: August 19, 1985

Kohei Masuda is a comedian affiliated with Yoshimoto Kogyo. Born in Nerima Ward, Tokyo.

He formed the comedy duo "Kageyama" with his junior high school soccer club classmate, Tabayan.

Runner-up in "King of Conte" in 2023.

About Cloud HR Software "SmartHR"

"SmartHR" is the cloud HR software with a 7-year consecutive No.1 market share in labor management cloud (※). It digitizes various labor procedures such as employment contracts, onboarding, attendance, and payroll processing. By utilizing employee data accumulated in "SmartHR," it promotes optimal personnel allocation and talent development through talent management functions, supporting data-driven human capital management. Furthermore, through the app store service "SmartHR Plus," it enhances customization for individual companies and achieves accurate and secure data linkage.

Under the service vision of "worker-friendly, easy for everyone to use," SmartHR contributes to improving corporate productivity and creating an environment where everyone can work as their true selves.

※ Deloitte Tohmatsu Mic Economic Research Institute, Inc. "HRTech Cloud Market Reality and Outlook 2025 Edition" Labor Management Cloud Market / Shipment Value (Fiscal Year 2024) https://mic-r.co.jp/mr/03710/

Company Overview

Company Name: SmartHR, Inc.

CEO: Masato Serizawa

Business Activities: Planning, development, operation, and sales of cloud HR software "SmartHR"

Established: January 23, 2013

Capital: 100 million yen

Headquarters: Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo

Company URL: https://smarthr.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 広告
  • Organizations: SmartHR