"Money is Interesting." for Everyone. Launch of "ME STUDIO," a Comprehensive Video Media Platform Delivering the "Fun of Money" and "Reliable Learning" to Enrich Lives

Sumitomo Mitsui Card Company, Limited (hereinafter, "Sumitomo Mitsui Card"), together with Money Forward Home Co., Ltd. (hereinafter, "Money Forward Home") and Sumitomo Mitsui Banking Corporation (hereinafter, "SMBC"), will launch "ME STUDIO (Mi-Suta)" (hereinafter, "this media"), a comprehensive video media platform that delivers the "fun of money" and "reliable learning" to enrich lives.

Concept of This Media

"Money is Interesting." for Everyone.

A comprehensive video media platform delivering the "fun of money" and "reliable learning" to enrich lives.

Money concerns and aspirations vary greatly depending on each individual's lifestyle and values. This can make finding the right answers difficult and sometimes feel like a chore. However, we believe that learning about money is inherently a very "interesting" process that expands one's future options and possibilities.

This media will deliver a wide range of information, from daily saving tips to strategies for serious investment and asset building, and even "how to spend money" to enrich life, incorporating expert knowledge. We propose a new learning experience about money that will make everyone, from young people who want to start learning to those seeking deeper knowledge, feel "Money is Interesting!" and take a positive first step, rather than feeling it's a distant or difficult topic.

<Upcoming Program Lineup>

This media plans a diverse lineup of programs centered around the following three themes:

・Removing the hurdle to "money" and creating opportunities to know and learn:

For those who find topics like daily money management and future asset building a bit difficult, and for younger generations who want to start learning, we will deliver money variety shows that allow viewers to enjoyably think about how to manage their money.

・Cultivating money literacy with expert "money" knowledge:

Financial experts will provide easy-to-understand explanations on everything from the basics of asset building to advanced investment strategies. We will deliver programs that offer systematic money learning, leading to solid money literacy and action.

・Delivering timely "money" trends and current topics:

We will deliver programs that allow you to quickly catch up on trending topics and news related to money, such as the latest economic news and market trends. We will provide hints for flexibly engaging with money while staying informed about daily changes.

Background of This Media's Launch

In recent years, there has been a growing awareness of personal asset building and the improvement of money literacy, along with an increasing need to know how to manage money in a way that suits one's own lifestyle amidst diversifying lifestyles. Furthermore, a survey targeting users of "Money Forward ME"*1 revealed that "YouTube (45.3%)" is among the top media for obtaining knowledge and information about money, indicating that video media has become a familiar means of learning about money.

In response to this growing demand for video media, Money Forward Home, SMBC, and Sumitomo Mitsui Card will combine their respective multifaceted and expert perspectives on money, cultivated over time, to develop new programs with diverse approaches that lead to hints on how to spend, save, grow, and manage money. We will operate this media with the goal of making thinking about and learning about money a standard for many people.

*1: Survey Content: "Money Forward ME" Usage Status and Money Awareness Survey 2025 / Implementation Period: October 28, 2025 (Tue) - November 3, 2025 (Mon) 23:59 / Target Audience: Users of the money visualization service "Money Forward ME" (Number of respondents: 5,947) / Survey Method: Online questionnaire survey / For details, please also refer to "Consulting Money with Generative AI? What's the Investment Situation in 2025? 'Money Awareness Survey 2025' Conducted," released on December 12, 2025 (Fri).

First New Program: "Okawa & Nobby's Listen-Only Investment"

As the first content for this media, we have launched the following new program. We will continue to expand our program lineup.

Program Title: "Okawa & Nobby's Listen-Only Investment"

Program Concept:

If you're on the path to investment and asset building, stock market conditions are of interest. This is a video podcast where money professionals discuss and easily explain current market conditions and noteworthy topics ahead.

Performers:

・Tomohiro Okawa, CEO and Chief Strategist, Tomoken/Oskar Group

・DJ Nobby, Economic News Caster

Distribution Date:

・Every Sunday at 19:00

Official YouTube Channel "ME STUDIO" Overview

・Channel Name:

"ME STUDIO" (formerly: "Money Forward ME Events & Seminars"*2)

・Channel Concept:

"Money is Interesting." for Everyone. A comprehensive video media platform delivering the "fun of money" and "reliable learning" to enrich lives.

・Channel URL:

https://www.youtube.com/@MESTUDIO_ch

*2: Programs previously released on "Money Forward ME Events & Seminars" will continue to be available on "ME STUDIO."

Company Overviews

About Sumitomo Mitsui Banking Corporation

Name: Sumitomo Mitsui Banking Corporation

Location: 1-1-2 Marunouchi, Chiyoda-ku, Tokyo

Representative: President & CEO, Masahiro Fukutome

Established: April 2001

Business Activities: Banking, leasing, and other businesses

URL: https://www.smbc.co.jp/

About Sumitomo Mitsui Card Company, Limited

Name: Sumitomo Mitsui Card Company, Limited

Location: SMBC Toyosu Building, 2-2-31 Toyosu, Koto-ku, Tokyo

Representative: President & CEO, Takeya Sasaki

Established: December 1967

Business Activities: Credit card business, debit card, prepaid card, and other payment services, loan business, guarantee business, credit sales business, transaction business, and other related services

URL: https://www.smbc-card.com/index.jsp

About Money Forward Home Co., Ltd.

Name: Money Forward Home Co., Ltd.

Location: msb Tamachi Station Tower S 21F, 3-1-21 Shibaura, Minato-ku, Tokyo

Representative: President & CEO, Naoya Kanesaka

Established: August 2024

Business Activities: Development and provision of services for individual users, such as PFM

URL: https://corp.hm.moneyforward.com/

Main Service:

Money visualization service "Money Forward ME" https://moneyforward.com/me

* Company names and product/service names (including logos) mentioned are trademarks of their respective companies or registered trademarks of their respective rights holders.