SMN Announces June 2026 TV Commercial Broadcast Frequency Ranking! National No.1 is 'Kewpie Co-wa Gold Alpha Premium'

SMN Corporation (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Naoki Hara, hereinafter 'SMN') provides marketing support through the generation and sale of TV commercial metadata.

Using its TV commercial metadata system, SMN has now announced the survey and aggregated results of TV commercial broadcast frequencies in Japan's five major metropolitan areas※ (25 terrestrial stations, 6 BS broadcasters) for June 2026.

※ Five major metropolitan areas: Tokyo, Osaka, Aichi, Fukuoka, Hokkaido

In June 2026, anticipating increased demand for remedies against 'early summer fatigue (tsuyu-daru)' due to the rainy season and sudden temperature rises, Koike executed a strategic large-scale advertising campaign centered on its 'Kewpie Co-wa' brand. As a result, 'Kewpie Co-wa Gold Alpha Premium' surged from 1,175th place the previous month to claim the overall No.1 spot. Another major feature this month is the intense competition among telecom and financial companies promoting new plans and cards that emphasize added value beyond just pricing, such as SoftBank's 'Paytoku 2' in second place.

Survey Overview

【Survey Period】June 1 – June 30, 2026

【Target】TV commercials aired on 25 terrestrial stations and 6 BS broadcasters in the five major metropolitan areas (Tokyo, Osaka, Aichi, Fukuoka, Hokkaido), excluding program promotions

【Methodology】Survey based on broadcast history data collected via SMN’s automated TV commercial recognition system, powered by its video recognition engine

June 2026 Product-wise TV Commercial Broadcast Frequency Ranking

・Koike’s seasonally targeted strategic promotion hits the mark, surging to No.1

June marks a period when many people experience fatigue and lethargy due to fluctuating atmospheric pressure, high humidity, and rising temperatures associated with the rainy season, which can disrupt the autonomic nervous system. Recognizing this seasonal surge in demand, Koike launched a concentrated advertising campaign for its health supplements from late May through June. In addition to 'Gold Alpha Premium' taking the top spot, the company achieved high rankings with 'Unakowa Ace Premium' at 17th and 'Kewpie Co-wa Alpha Drink / Alpha Zero Drink' at 19th, demonstrating an overwhelming wave of advertising output aimed at the summer sales season. This reflects Koike’s established marketing trend of dramatically increasing ad volume during the April–June period (Q1) to close the fiscal quarter, a strategy that has once again shown strong results this year.

・Intense competition among telecom and financial firms over 'value-added' plans

CMs promoting new services such as SoftBank’s 'Paytoku 2' (2nd overall), NTT Docomo’s 'Docomo MAX' (7th), and au Financial Services’ 'au PAY Card' (18th) are fiercely competing in the rankings. These campaigns emphasize benefits like 'point rewards' and 'added value' alongside cost savings, moving beyond simple price competition.

June 2026 Regional TV Commercial Broadcast Frequency Ranking

【Tokyo, Osaka, Nagoya Areas】SoftBank's 'Paytoku 2' shows strength across major cities

SoftBank's 'Paytoku 2', ranked 2nd overall, achieved 1st place in Tokyo, 3rd in Osaka, and 4th in Nagoya, reflecting a concentrated ad strategy targeting urban consumer bases.

【Fukuoka and Sapporo Areas】Summer leisure promotions and broadcaster-hosted events rank highly

Ahead of the summer vacation season, 'Universal Studios Japan' ranked highly in both Nagoya (6th) and Fukuoka (5th). Seasonal event CMs were prominent, including 'Sylvanian Families 40th Anniversary Exhibition' in Fukuoka (9th) and 'Gyoza Festival 2026 in Hokkaido' in Sapporo (8th). Notably, 'Takayama Pawn Shop' maintained its unshaken No.1 position in the Fukuoka region this month.

【BS Broadcasting】Suntory Wellness's 'Locomore' claims the top spot

On BS broadcasting, which has a stronger reach among senior demographics compared to terrestrial TV, Suntory Wellness's 'Locomore' rose from 9th place last month to claim No.1. Established top performers such as Zurich Insurance and health food/online shopping content continue to show stable strength.

About TV Commercial Metadata

Developed in collaboration with Sony, the TV commercial metadata generation system analyzes broadcasts from major cities across Japan in real time, generating TV commercial broadcast history data. The system has approximately 20 years of operational history, accumulating over 100,000 CM metadata entries and more than 50 million past broadcast records.

The highly timely data is also used as a trigger for web ad placements, serving as a bridge between mass media and online advertising.

The vast amount of data accumulated daily is utilized not only for confirming one’s own ad broadcasts and analyzing competitors’ advertising activities but also for cross-media marketing analysis, combining with big data such as web advertising, purchase data, and viewing logs from smart TVs.

For inquiries about this service: [email protected] (Contact: Business Development Department, SMN Corporation)

About SMN Corporation

Established in March 2000, SMN leverages technological expertise cultivated within the Sony Group to operate its marketing technology business. To achieve 'solving customers’ marketing challenges through technical strength,' the company continuously evolves by integrating big data processing and artificial intelligence technologies. Currently, SMN offers various solutions to address marketing challenges, including the DSP 'Logicad,' the marketing AI platform 'VALIS-Cockpit,' and the TV viewing data-based ad delivery service 'TVBridge.'

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