'Rakugaki Character Maker' Rebrands to 'Charaxy' with Major Service Expansion

Socolab Co., Ltd. (Headquarters: Hamamatsu, Shizuoka) has expanded its 'Rakugaki Character Maker' service and rebranded it as 'Charaxy'. With the new service, photos and logos can also be transformed into merchandise with designs that look like they were created by professional designers using AI. It has evolved into an experience-based service where users can purchase goods on the spot, sell them in stores, or share them with specific groups, allowing users to 'give shape to their thoughts and share them.' To commemorate the renewal, a 1,000 yen coupon is being distributed to the first 1,000 users. 'Rakugaki Character Maker' started as a service that used AI to turn children's drawings or hand-drawn illustrations into original characters, which could then be purchased as keychains or stickers. With this renewal, the service now offers three lineups (Charaxy FN, CM, and SM), evolving to support a wider range of uses such as fan activities, pet merchandise, team events, corporate novelties, and fan-oriented merchandise sales.