Softbrain Releases Case Study on Aida Engineering's Implementation of e-Sales Manager

Softbrain, a provider of CRM/SFA solutions for enhancing corporate competitiveness, has conducted an interview regarding Aida Engineering's implementation of 'e-Sales Manager' and released the video on its website. Aida Engineering has been manufacturing and developing products specialized in metal parts processing, such as metal press machines, automated transfer equipment, and industrial robots, for over 100 years. The company faced challenges in its order management, characterized by inefficient, manual workflows where sales representatives created order slips in Excel and obtained approval through paper-based circulation. Because order data was not managed digitally, searching for files and re-creating slips whenever changes occurred caused significant delays. By implementing e-Sales Manager, the company digitized the entire process from order registration and approval flows to data integration with core systems. The 'single-form output' function automated document creation, eliminating manual transcription and reducing input errors while increasing processing speed. Shunichiro Nakazawa of Aida Engineering praised the system's flexibility in no-code screen development and its cost-effectiveness. The company now plans to utilize the accumulated database to build machine learning models, aiming to further advance its sales activities and productivity.