Sogo & Seibu is featuring recommended Father's Day gifts at its stores and on the official online store 'e.Department' in time for Father's Day on Sunday, June 21. This year, with the humid rainy season and the arrival of full-blown summer heat expected, there is a growing need for 'heat countermeasure' gifts. At Sogo Yokohama store, they are offering highly functional wear and towels with contact cooling properties, as well as men's cosmetics like sunscreen and fragrances that are great to receive in summer. On e.Department, they are introducing recommended gift items to beat the heat, such as jelly and chilled sweets like mizu-yokan. The store visuals feature artwork by popular illustrator Ruru Kawano, whose vibrant colors and playful designs add to the Father's Day atmosphere.
[Overview] - Period: Until Sunday, June 21 - Stores: Sogo & Seibu stores and the official online store 'e.Department' - e.Department URL: https://edepart.sogo-seibu.jp/feature/fathersday *The period and products may vary by store.
Father's Day Artwork The artwork uses an original design by illustrator Ruru Kawano, who also created the popular Mother's Day visuals. The bright, colorful, and playful art, inspired by Father's Day, decorates the stores.
[Ruru Kawano Profile] In 2015, after running out of travel funds, she began painting murals in exchange for hotel stays, which led to a passion for drawing. She creates vibrant, bright, and playful works that bring joy to children from diverse backgrounds, and is active in solo exhibitions both domestically and internationally, as well as a picture book author.
[Example Products at Sogo Yokohama Store] Items Recommended for Rainy Season and Summer Heat - Takeo Kikuchi / Ice Clear Cotton Polo Shirt / ¥15,400 A one-point polo shirt made from a clean-looking pongee fabric with contact cooling function. The 100% cotton material provides a cool touch and suppresses odor, featuring contact cooling, antibacterial deodorant, and deodorant properties.
- Parley Gates / COOL & UV BIG Towel / ¥8,800 A towel that blocks UV rays and can be wetted, wrung, and shaken to feel cool. Simply wearing it protects the neck, shoulders, and back from sunburn and shields the skin from strong sunlight.
- Mackintosh Philosophy / Barbrella Sun Protect Auto Jump 55cm / ¥11,000 A refined, simple folding umbrella suitable for adult outfits. It is rain-or-shine, matching any weather or attire. One-touch automatic open/close reduces the hassle of folding. *On sale from Wednesday, June 10.
Men's Cosmetics Great to Receive in Summer - VARON / UV Air PROTECTOR / ¥3,300 A new sunscreen for adult men with a light, non-sticky application feel.
- Acqua di Langa / MONVISO / ¥24,200 A clear, fresh room fragrance that captures the clean air over the majestic Alpine peaks and the breath of lush conifers.
- Acqua di Langa / FRUTTI DI LANGA / ¥22,000 An emerald green room fragrance that harmonizes juicy figs from the Piedmont hills with forests, fresh citrus, and elegant flowers.
[Example Products on e.Department] - Bell Plage / Jelly Tropica 6 pieces / ¥2,700 A jelly with a sweet and sour mango puree, featuring a smooth texture and coconut aroma. Chill in refrigerator or freezer before serving. *Order period: Until Sunday, June 14
- Sasaya Iori / Cool Confection Iori's Mizu Yokan Kuzukiri Assortment 5 sticks / ¥2,646 An assortment of two types of smooth mizu yokan and a push-out type kuzukiri that you can enjoy making. *Order period: Until Sunday, June 14
- Rokumeikan / Jure d'Été 9 pieces / ¥3,240 A jelly assortment of refreshing fruits that burst with juice and pulp, plus sunflower-shaped jellies. *Order period: Until Sunday, June 14 *On e.Department, the order closing date may vary for some products; please check the product page for details.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Products / services: UV Air PROTECTOR / MONVISO