Somic Management Holdings Inc. (Location: Iwata City, Shizuoka Prefecture, President: Masahiro Ishikawa) is pleased to announce that its brand site "THE FUTURE ARCHIVE" has received the Bronze Award in the Website <Corporate/School PR> category at the 47th 2026 Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association.
The awards ceremony was held on June 8th at the Tobu Hotel Levant Tokyo. We shared the achievements made with our production partners as a culmination of our branding project, which began in 2020, and renewed our determination for further transformation.
About the Award-Winning Site "THE FUTURE ARCHIVE"
Concept: Creating the present for the future. Launched in September 2025, this site is a platform designed to visualize the trial-and-error process of solving social issues, in line with Somic Group's purpose: "Connecting smiles to the next generation." It deliberately showcases not just success stories, but also the struggles of ongoing projects. By archiving the practical knowledge gained, the site aims to foster co-creation and share insights with companies and next-generation leaders facing similar challenges.
URL: https://brand.somic.inc/
A Result of Branding Activities Since 2020
Somic Group, which celebrated its 100th anniversary in 2016, is aiming for sustainable management with an eye on the next century. Following a group-wide business restructuring in 2021, the group shifted towards "ambidextrous management," focusing on both deepening existing businesses and exploring new ventures. To realize its purpose, Somic Group recognized the need to change external perceptions and enhance its presence in society. As one means to achieve this, the group officially launched its branding activities in 2020. In 2022, they partnered with Paradox Inc., a company specializing in corporate branding centered on purpose, to deeply explore the group's identity and purpose.
This award represents the outcome of opening Somic's will, honed through these endeavors, to society as a record of its practices. Furthermore, thanks to the production team responsible for advanced information design and implementation, the site has become more than just a record; it delivers a story with a genuine sense of warmth.
Creative Direction: Paradox Inc.
Web Design & Development: Cell Interactive Inc.
About the Japan BtoB Advertising Awards
Established in 1980, the Japan BtoB Advertising Awards are the only contest in Japan that covers all aspects of BtoB advertising, aiming to promote and advance its dissemination and development. It recognizes outstanding works in corporate communication activities (advertisers) and the integrated technical skills involved in their creation (production companies).
Official Website: https://www.bbaa.or.jp/jigyo/sogo
Somic Management Holdings Inc.
https://www.somic-group.co.jp/
This company oversees the business operations of the Somic Group, which possesses world-class technologies such as Somic Ishikawa's ball joints and Somic Advance's rotary dampers. Amidst the significant changes in the automotive industry, the group actively engages in activities and business creation that contribute to solving social issues with partners from various industries, while striving to realize "SOMIC SOCIETY" – a society where people worldwide can "create, dream, and challenge."
Paradox Inc.
https://prdx.co.jp/
With the mission "Contributing to the realization of purpose," Paradox Inc. deeply understands the values and ways of being that companies and individuals cherish, and visualizes and verbalizes the mission (= purpose) they offer to the world. They conduct branding centered on the "unique story" that only that company or person can tell, aiming to realize a society where all people can live with greater pride.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: Paradox Inc. / Cell Interactive Inc.
- Products / services: THE FUTURE ARCHIVE (Brand Site)