Sony Store × Mike Popcorn: Movie Lovers Co-Create Original 'Honey Butter' Flavor Popcorn, Available from July 27 at 5 Nationwide Stores

Sony Marketing Inc. will begin distributing original popcorn co-created with movie enthusiasts at five directly operated Sony Store locations nationwide (Ginza, Sapporo, Nagoya, Osaka, and Fukuoka Tenjin) starting Monday, July 27.

This initiative is a collaboration between Sony Store and Japan Fried Ray Co., Ltd., known for 'Mike Popcorn,' aiming to create the ultimate companion snack 'by movie lovers, for movie lovers, made for movie lovers'—enriching the experience of watching films at home.

At the heart of the development are 'people who love movies.' In April this year, a 'Popcorn Tasting and Voting Event' was held where movie-loving customers sampled flavors and discussed their preferences, ultimately selecting 'Honey Butter' as the most popular flavor for this limited-edition release.

This project aims to deepen the emotional connection to movies by engaging the sense of taste, sparking conversations and shared moments. A special sensory experience begins—where film is enjoyed not just through sight and sound, but also through taste, smell, and texture. Distribution of the original popcorn begins July 27. Starting today, July 15, behind-the-scenes stories and footage from the tasting event are available on a dedicated website.

Comment from Film Commentator Kei Nakai

Enjoying movies at home

depends on 'the environment and mindset'

"A movie experience is shaped not only by visuals and sound, but also by the environment and mood in which it's watched. With small touches, home viewing can become truly special. Initiatives like this one show that potential."

Details on Original Popcorn Distribution

Dedicated Website: https://www.sony.jp/feature/owner/br/lovemovie_popcornlp/

Voices from Movie Lovers (from the Tasting Event)

"Just eating the popcorn made me feel like I was switching into 'movie-watching mode'" "The process of choosing the flavor was fun—I felt like I was part of creating this popcorn" "Next time I watch a movie, having this popcorn will make it feel like a special occasion"

Main Distribution Conditions for Original Popcorn

※ Limited quantities available; distribution ends when supplies run out

① Free gift with any purchase of ¥800 or more (before tax) at any of the five Sony Store locations nationwide

② Random giveaway for customers experiencing the Theater Room (e.g., home cinema demo or collaboration events) at Sony Store locations

③ Random giveaway for customers identified as 'movie lovers' after in-store product experiences

Additional giveaway campaigns will also be held on platforms like X (formerly Twitter)!

Sony Store Locations

・Sony Store Ginza (5F GINZA PLACE, 5-8-1 Ginza, Chuo-ku, Tokyo)

Operating Hours: 11:00–19:00

・Sony Store Sapporo (3F moyuk SAPPORO, 3-20 Minami 2-jo Nishi, Chuo-ku, Sapporo)

Operating Hours: 11:00–19:00

・Sony Store Nagoya (3F BINO Sakae, 3-24-17 Nishiki, Naka-ku, Nagoya)

Operating Hours: 11:00–19:00

・Sony Store Osaka (4F Herbis ENT, 2-2-22 Umeda, Kita-ku, Osaka)

Operating Hours: 11:00–20:00

・Sony Store Fukuoka Tenjin (1-19-22 Imaizumi, Chuo-ku, Fukuoka)

Operating Hours: 11:00–19:00

This project is conducted in collaboration with Japan Fried Ray Co., Ltd., known for Mike Popcorn. Mike Popcorn is Japan’s first popcorn brand, launched in 1957, and holds the No.1 market share in sales*.

In addition to its addictive taste and light, crispy texture achieved through non-fried preparation, Mike Popcorn is a body-friendly snack that makes it easy to consume dietary fiber. The company continues to conduct fundamental research, exploring the unique potential of popcorn. *Survey by Japan Fried Ray Co., Ltd.