Sony Network Communications Inc. is participating in Sony Group Corporation's 'WeLoveSpiderMan' campaign to commemorate the theatrical release of 'Spider-Man: Brand New Day,' distributed by Sony Pictures, starting Friday, July 31. From July 13, the company will launch two promotional campaigns.

Overview

① Member-Only Campaign: Individuals currently using or newly subscribing to 'NURO光,' 'NUROモバイル,' or 'So-net光' during the campaign period will be eligible to win exclusive Spider-Man merchandise (110 winners) or a Sony wireless neckband speaker (5 winners) through a lottery draw of 115 total winners.

② Official X Follow & Repost Campaign: Participants who follow the official X accounts of 'NURO光' or 'So-net光' and repost the designated post will be entered into a lottery to win Spider-Man original goods, with 10 winners in total.

※ For more details, visit: https://www.nuro.jp/hikari/campaign/spm/

Sony Network Communications aims to continue delivering engaging entertainment experiences via the internet through collaborations with various Sony Group companies that provide movies, games, music, and anime.

【Details of the Member-Only Campaign】

Service Application Period: July 13 (Mon), 2026 – August 25 (Tue), 23:59

Campaign Entry Period: July 13 (Mon), 2026 – August 31 (Mon), 23:59

Eligibility: Current or new users of 'NURO光,' 'NUROモバイル,' or 'So-net光'

How to Enter: Submit via dedicated app or email

Number of Winners: 115 selected by lottery

Prizes:

Spider-Man Original Goods (110 winners): Spider-Man Mini Figure, Spidey Metal Keychain, Spidey Necklace, Spider-Man Laptop Case, Spider-Man Projector Pen, Spidey Charm, Iron-on Patch, Squeegee

Sony Product (5 winners): Wireless Neckband Speaker (BRAVIA Theatre U)

URL: https://www.nuro.jp/hikari/campaign/spm/

【Details of the Official X Follow & Repost Campaign】

Campaign Period: July 13 (Mon), 2026 – August 9 (Sun), 23:59

How to Enter: Follow the designated X accounts and repost the target post

Eligible Accounts: NURO光 Official X Account (@NUROhikari_Sony), So-net Official X Account (@Sonet_fukuonsei). Participants may enter one or both campaigns.

Number of Winners: 10 total winners selected by lottery across both accounts

Prizes:

Spider-Man Original Goods (10 winners):

【Prizes from NURO光 X Account】Spidey Key Metal Chain (2), Spider-Man Mini Figure (1), Spidey Necklace (2)

【Prizes from So-net X Account】Spider-Man Laptop Case (2), Spider-Man Mini Figure (1), Spider-Man Projector Pen (2)

【About 'Sony Group #WeLoveSpiderMan Campaign'】

Campaign Name: Sony Group #WeLoveSpiderMan Campaign

Period: July 13 (Mon), 2026 – August 25 (Tue)

Eligibility: Sign in to a Sony Account and complete the survey to enter.

URL: https://www.account.sony.com/campaign/spiderman/event01

※ This campaign is a cross-company initiative hosted by Sony Group Corporation. Entry conditions and prizes differ from those offered by our company.

【About 'Spider-Man: Brand New Day'】

Overview of 'Spider-Man: Brand New Day'

A great power awakens — a new chapter begins!

Distributed by Sony Pictures. A brand-new story of Peter Parker/Spider-Man, portrayed by Tom Holland, begins here. Opening nationwide in theaters on Friday, July 31.

Official Website: https://spiderman-movie.jp/

Trailer: https://youtu.be/659YxWs0AjQ

※ Company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.

※ The information provided is current as of the announcement date.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: BRAVIA Theatre U