[Upcoming Japan National Team Matches] Soccer Viewing Among Young People Surges 3.6x. A 'Third Viewing Style' Beyond Home or Sports Bars

Spacemarket has launched a special website for 'Sports View BASE,' rental spaces specifically designed for sports viewing. Ahead of the 2026 FIFA World Cup opening in June, the number of reservations on Spacemarket for the purpose of watching soccer in June 2026 has increased by 2.9 times compared to May 2026. Notably, reservations among those in their 20s and 30s have surged 3.6 times, indicating a growing trend among younger demographics to gather in rented spaces to enjoy soccer matches together.

Background: A Need for Private Spaces to Enjoy Games Freely

With the 2026 FIFA World Cup approaching in June, bookings for soccer viewing on Spacemarket have increased, with total reservations for June up 2.9 times and those among people in their 20s and 30s up 3.6 times (as of May 19, 2026).

This trend is driven by the availability of many spaces that can be used through the early morning. The first match for the Japanese national team this year is scheduled for an early kick-off at 5:00 AM (JST) on Monday, June 15th, and these spaces allow for viewing without being bound by time constraints. Furthermore, the peace of mind offered by private, exclusive-use spaces allows fans to cheer without worrying about their surroundings, while large screens provide an immersive experience not found at home or in sports bars.

About the Sports Viewing Space 'Sports View BASE'

'Sports View BASE' is a venue specialized for sports viewing, featuring sports-related decor, large monitors for an immersive feel, and the comfort of a private space.

Venue Name: Sports View BASE Capacity: 15 people Access: 7-minute walk from Mita Station, Toei Asakusa Line URL: https://www.spacemarket.com/spaces/8bhvsdm3zpz_ayhn/