A Secure Campaign Foundation Supporting Aggressive Marketing: CDG's "Manufacturing x Digital" Operational System Realized with SPIRAL

Spiral Inc., a leader in digital future optimization, has announced that CDG has adopted its flagship low-code development platform, "SPIRAL ver.1," for its campaign application infrastructure.

As digital campaigns increase in popularity, secure management of personal information has become critical. CDG adopted SPIRAL ver.1 as a foundation to balance "aggressive marketing" with "defensive security."

[Background and Overview] CDG provides a wide range of marketing solutions, including novelty goods production and campaign planning. With the rise of web-based entry campaigns, security concerns regarding their previous service became a bottleneck.

[Key Factors for Adopting SPIRAL ver.1] 1. High Security Standards: Achieved the highest "A" rating in periodic security audits by third-party institutions. 2. Reliability: Proven track record in industries with stringent security requirements, such as financial services. 3. Development Speed: Low-code development allows for rapid implementation even under tight schedules and budget constraints. 4. Reusability: Convenience in building forms through a reusable package-type operation.

[Business Impact] Leveraging SPIRAL ver.1, CDG has supported numerous campaigns for companies such as contact lens manufacturers. By establishing a "manufacturing x digital" system that provides one-stop support from application processing to prize delivery, CDG has enhanced its value proposition.

Masaya Ueno, Executive Officer at CDG, commented, "We have gained a weapon called 'security' that allows us to compete confidently against major agencies."