Sprocket Joins Tokyo's 'Kodomo Smile Movement' with Child-Friendly Work Policy

Sprocket Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Koji Fukada), a provider of CX improvement platforms, announces its participation in the Tokyo Metropolitan Government's 'Kodomo Smile Movement,' endorsing its mission to create a child-first society. The company has introduced a bring-your-child-to-work policy, fostering a work environment that supports the balance between parenting and professional responsibilities. Combined with a core-time-free full flex-time system and remote work options, Sprocket enables employees to work freely in terms of both location and time. Through this participation, Sprocket aims to further promote environments where parenting and work can coexist, contributing to a societal shift toward prioritizing children.

About the 'Kodomo Smile Movement'

The 'Kodomo Smile Movement' is an initiative by the Tokyo Metropolitan Government to create a 'Children First' society through collaboration among diverse stakeholders. Companies, NPOs, universities, schools, and other organizations promote initiatives that value children's perspectives, aiming to cultivate a broader social atmosphere that cherishes children.

Official Website: https://kodomo-smile.metro.tokyo.lg.jp Company Page: https://kodomo-smile.metro.tokyo.lg.jp/companies/6206

Sprocket's Initiatives

Sprocket's mission is to 'create mutually empowering relationships between people and businesses through technology,' supporting enterprises in improving customer experience (CX). This empathetic business approach extends to employees and their families. At Sprocket, 'building an organization based on trust among colleagues' is a consistent concept, driving continuous improvements in organizational design. The bring-your-child-to-work policy and full flex-time system are practical manifestations of this philosophy in the workplace.

Bring-Your-Child-to-Work Policy

Sprocket allows employees to bring their children to the office. The office is open as a safe and secure space where children can stay comfortably. When childcare arrangements are unavailable, children can do homework near their parents while caregivers focus on work. Observing working adults up close also helps children develop interest in careers and their own futures.

Core-Time-Free Full Flex-Time and Remote Work

Sprocket has implemented a full flex-time system without core hours, along with remote work, enabling a work style that offers freedom in both time and location. The flex-time system allows employees to adjust their working hours flexibly, based on personal discretion and responsibility, accommodating school drop-offs/pick-ups or sudden illness. Remote work further removes location constraints, allowing employees to choose work styles suited to their family situations.

This high degree of flexibility is supported by organizational management grounded in three foundational principles: 'being an adult,' 'being a professional,' and 'committing to business growth' (the 'Three Premises'). Agreement on these premises serves as the foundation for mutual trust, enabling each employee to exercise significant autonomy in choosing a work style that suits them.

Details on the Three Premises: https://www.sprocket.co.jp/recruit/

Future Outlook

Both the bring-your-child-to-work and full flex-time policies are rooted in the belief of trusting colleagues and respecting individual circumstances. Sprocket believes the mission of 'creating mutually empowering relationships between people and businesses' applies not only between companies and customers but also between companies and employees, and between employees and their families.

Sprocket will continue to provide a safe environment for children and flexible work arrangements, while contributing to fostering a societal atmosphere that values children through its participation in the 'Kodomo Smile Movement.'

About the CX Improvement Platform 'Sprocket'

Sprocket is a CX improvement platform composed of multiple products integrating functionalities such as Marketing Automation (MA), Customer Data Platform (CDP), and Business Intelligence (BI). By deepening customer understanding from data and enabling personalized communication, Sprocket achieves holistic optimization of customer experience. https://www.sprocket.co.jp/prt.html

About Sprocket Inc.

Sprocket Inc. operates under the mission of 'creating mutually empowering relationships between people and businesses through technology,' supporting corporate marketing activities. The company provides a platform that meets the need for holistic optimization of customer touchpoints, combined with hands-on support to ensure effective PDCA cycles, addressing each enterprise's unique challenges and committing to delivering results.

Company Name: Sprocket Inc. Founded: April 2014 Headquarters: 6F, K.U. Building, 7-24-4 Nishigotanda, Shinagawa-ku, Tokyo 141-0031 Business Activities: Development and operation of the CX improvement platform 'Sprocket,' and delivery of commitment-based consulting services for results creation CEO: Koji Fukada