Square Begins Providing Latest "Square Register (2nd Generation)" to "SHIBUYA BASE"

Square, Inc. (Headquarters: USA, Block, Inc., Head of Block: Jack Dorsey, hereinafter "Square"), which supports cashless transactions and store operations by providing card payment terminals, POS systems, and online payment services to small and medium-sized businesses, will begin providing the latest "Square Register (2nd Generation)" to "SHIBUYA BASE," a physical store space operated by BASE Co., Ltd. (Location: Tokyo, Representative Director & CEO: Yuta Tsuruoka, hereinafter "BASE") for its online store creation service "BASE," starting July 16. This initiative is being promoted in collaboration with Marui Group Co., Ltd. (Headquarters: Tokyo, Representative Director & President: Hiroshi Aoi, hereinafter "Marui Group") and BASE.

With this implementation, shop owners exhibiting at "SHIBUYA BASE" will be able to utilize a fast and stable cashless payment environment at their storefronts. Furthermore, the "Square Integration App," which allows for centralized inventory management between online stores and physical stores, can be utilized even when exhibiting at "SHIBUYA BASE," enabling efficient store operations with timely synchronization of inventory information between online stores and physical sales.

The "Square Register (2nd Generation)" is an all-in-one payment terminal with integrated staff and customer screens. It supports various cashless payment methods, and compared to the previous generation, it offers significant improvements in processing speed and enhanced communication stability, allowing for smooth register operations even in busy Shibuya stores.

Benefits of Implementing "Square Register (2nd Generation)" for Exhibiting Shop Owners

Comfortable Cashless Payment Experience with the Latest Terminal

Supports diverse payment methods such as credit cards, e-money, and QR codes, and the improved processing speed reduces customer waiting times at checkout. It enhances the customer experience from a payment perspective for brands expanding into offline sales.

Centralized Inventory Management and Maximized Sales Opportunities with the "Square Integration App"

During pop-up exhibition periods, inventory for online stores can be automatically synchronized in real-time with physical stores without temporary suspension. This eliminates the burden of inventory management and prevents lost sales opportunities due to stockouts.

*Image of "SHIBUYA BASE" at Shibuya Modai

Overview of Latest Register System Implementation at "SHIBUYA BASE"

Implementation Start Date: July 16, 2026 (Thu)

Equipment Implemented: Square Register (2nd Generation)

Stores Implementing: "SHIBUYA BASE"

Location: 1st Floor, Shibuya Modai (1-21-3 Jinnan, Shibuya-ku, Tokyo)

Business Hours: 11:00 AM - 8:00 PM (Business hours and holidays are subject to Shibuya Modai)

SHIBUYA BASE URL: https://www.0101.co.jp/721/shop-guide/shop-detail.html?shop_id=9053

Shibuya Modai HP URL: https://www.0101.co.jp/721

Comment from Ryuta Aizawa, Head of Japan Partnerships, Square, Inc.

We are very pleased to be able to strengthen our support for the sales environment of "SHIBUYA BASE" in collaboration with BASE Co., Ltd. and Marui Group Co., Ltd.

For physical store sales, inventory management with online stores and complex register operations are major challenges for many businesses. The newly implemented "Square Register (2nd Generation)" combines improved processing speed with communication stability, providing a smooth payment experience even during busy periods. It is expected to significantly reduce the burden on store staff.

Furthermore, by centrally managing inventory between online stores and physical stores through the "Square Integration App," brands can operate their businesses without missing sales opportunities in physical stores.

Square will continue to support the growth of your business through technology.

Comment from Shuhei Hayashida, BASE Business Manager, BASE Co., Ltd.

"SHIBUYA BASE" has been operated as a place for shop owners to challenge offline sales and deepen encounters with new customers and fans. On the other hand, managing inventory and register operations at physical stores has been a significant challenge when operating both online stores and physical stores concurrently.

Therefore, through the implementation of the latest register system and the use of the "Square Integration App," we have enabled timely synchronization of inventory information between online stores and physical sales at "SHIBUYA BASE."

Moving forward, in collaboration with Marui Group and Square, we will continue to operate "SHIBUYA BASE" as a space that makes it easier for shop owners to challenge offline sales. We will also remove barriers to sales through the power of technology and support shop owners in creating value.

Comment from Fumitaka Marutani, Executive Officer, Marui Group Co., Ltd.

"SHIBUYA BASE," now in its ninth year, has aimed to be a "unique place" where online and offline converge, together with BASE Co., Ltd. Over 450 shops have exhibited to date, not only selling products but also fostering real interaction with fans, leading to many comments such as "it became a catalyst for significant business progress."

By welcoming Square, Inc. as a new partner, we can significantly reduce the operational burden of inventory management and sales aggregation for both EC and POPUP, and "SHIBUYA BASE" will evolve into an even more user-friendly and challenging space for shop owners.

Through the partnership of these three companies, we will promote the enhancement of "SHIBUYA BASE's" value and work to create new services that are beneficial to everyone developing businesses beyond the boundaries of online and offline.

Square will continue to promote omnichannelization through cutting-edge payment technology and solve challenges in business store operations. Furthermore, in collaboration with partner companies, we will strongly support the DX of Japanese small businesses and the revitalization of the retail market.

About Square

Square began 17 years ago in the USA with a single invention: a mobile card reader. This small white card reader changed the financial landscape and provided businesses of all sizes with the opportunity to pursue new possibilities.

Today, Square has evolved beyond just payments into a business platform that drives commerce. With tools to remove friction from commerce, including POS registers, cloud invoicing, appointment scheduling, and access to funding, it caters to various industries such as food service, retail, and beauty. It supports all kinds of businesses, from those honing their craft to those embarking on new challenges, in eight countries worldwide, including Japan.

We believe that each moment created by Square becomes new energy for businesses. We believe that when people engaged in commerce can move more freely, new possibilities open up for businesses, people, and communities, and Square will continue to support the realization of this vision.

For more information, please visitsquareup.com.