SQUEEZE Opens 'Minn Oku-Asakusa' on May 29, 2026

SQUEEZE Inc. (Headquarters: Kitahiroshima, Hokkaido; CEO: Shinichi Tatebayashi; Securities Code: 558A), a company promoting AX (AI Transformation) in the hotel and tourism industry, opened the apartment hotel 'Minn Oku-Asakusa' in Asakusa, Taito-ku, Tokyo, on May 29, 2026. Located in the Oku-Asakusa area, slightly away from the main bustle of Asakusa, the facility offers a space where guests can enjoy both sightseeing and relaxation, with some rooms offering views of the Tokyo Skytree. With four room types accommodating up to nine guests, it is designed for groups, families, and long-term stays. This project involves the conversion of a property originally developed for residential use into an apartment hotel, revitalizing it into a space that meets diverse accommodation needs, particularly the growing inbound demand. By increasing capacity and operational efficiency, the company is building a new accommodation management model that balances real estate value enhancement with the guest experience. The Oku-Asakusa area is a historic district dotted with temples and shrines, including Senso-ji. It retains the atmosphere of the Edo-period entertainment districts, with narrow alleys lined with long-established restaurants and cafes. The facility is conveniently located within walking distance of major tourist spots such as Senso-ji (4 min), Asakusa Hanayashiki (5 min), and Hoppy Street (6 min). Rooms range from 25 to 45 square meters and can accommodate up to nine people. The design is tailored for groups and families, featuring playful elements like bunk beds and Japanese-style aesthetics. This conversion project aims to improve profitability compared to traditional residential leasing by utilizing dynamic pricing, optimized sales channels, and room designs suitable for multiple occupants. SQUEEZE manages the entire process from property planning and financial design to the implementation of the 'suitebook' AX platform and ongoing operations. By integrating development, systems, and operations, the company provides property owners and investors with a model that captures accommodation demand and ensures efficient hotel management. Facility Name: Minn Oku-Asakusa; Address: 3-34-11 Asakusa, Taito-ku, Tokyo; Access: 7-min walk from Tsukuba Express Asakusa Station; Max Capacity: 245 guests; Rooms: 40; Opening Date: May 29, 2026.