40% Direct Dissatisfaction with Online Ads Toward Advertisers; Top Annoyance is 'Interrupted Operation/Viewing' at 73.7%

System Research Co., Ltd. conducted a survey on annoying online ads via its Alulu Mall. Findings show 40.8% of users blame the advertiser rather than the host site when shown unpleasant ads. The leading cause of frustration is interrupted operation or viewing (73.7%), followed by unskippable formats (63.5%). Displeasure peaks during video consumption (62.7%) and purposeful browsing (69.4%), indicating that ad timing and format significantly impact user experience.