Changing the perception that "rice flour bread is difficult." Recruiting "Success Experience Monitors" for beginners to experienced bakers | Golden Week limited, paid recipe plan launched

Godo Kaisha Kitashinchi Shoji (Headquarters: Osaka, Osaka Prefecture; Representative: Toshiaki Sasaki)'s sales division, Rika Kenkyujo, has launched a monitor program that offers a "successful experience" in making rice flour bread. This program provides 300g of Micchan's Mixed Rice Flour and a paid recipe that is actually sold. During the Golden Week period, it offers an opportunity for both beginners and experienced bakers to experience making rice flour bread according to their respective skill levels.

Background | The barrier of "rice flour bread is difficult" and the inspiration for development

In recent years, with the growing trend towards gluten-free diets, interest in rice flour bread has increased. However, many people find it difficult, with comments like "it's sticky," "it doesn't rise," and "it can't be shaped," making it a high hurdle for beginners.

Against this background, this product was developed by Micchan-sensei, who runs the rice flour sweets and bread class "Berry Kitchen" in Osaka.

Many people have visited the class with problems such as:

"Even using commercial mixed flour, it doesn't taste good." "Even watching videos and following along, I can't reproduce it." "No matter how many times I make it, it turns out like mochi."

However, by teaching the correct techniques in the class, many people's faces changed to smiles, saying, "I baked fluffy and delicious bread."

From that experience, the desire to "enable people who cannot come to the class to make rice flour bread at home without failure" was born, and the development of this product began.

After repeated trials and verifications, "Micchan's Mixed Rice Flour" was completed as a blend designed to be easily reproducible even for beginners.

Program Overview | A monitor program to experience "baking successfully" and "the difference in reproducibility"

A feature of this monitor program is that it provides a paid recipe that is actually sold, rather than a conventional free recipe.

This aims to deliver a ~reproducible successful experience~ rather than just "somehow made it."

Furthermore, this program is designed not only for beginners who want to try making rice flour bread but also for experienced bakers to enjoy new finishes and differences.

Recipes are designed with difficulty levels 1 to 3, catering to a wide range of skill levels.

Contents Provided

・300g of Micchan's Mixed Rice Flour ・One paid recipe (from 5 types such as Cheese Coupé / French Bread / Bagel)

Micchan's Mixed Rice Flour

Rice Flour French Bread

Rice Flour Bagel

Rice Flour Cheese Coupé

Reason for aligning with Golden Week

Golden Week, when people have more free time, is a suitable timing for trying new things.

This program provides participants with an opportunity to try "rice flour bread making that I've always wanted to do."

About Ambassador Selection

Ambassadors who will be active for one year will be selected from the participants of this monitor program.

Ambassadors will continuously receive mixed rice flour and new recipes, and through their actual usage experience, they will promote the appeal of rice flour bread.

Application Requirements

・Follow Rika Kenkyujo's Instagram account or X account ・Post on Instagram feed or share on X ・Cooperation with simple feedback

*Although this program aims to provide an experience to a wide range of people, certified instructors of Micchan's Mixed Rice Flour are not eligible.

How to Apply

Applications are being accepted on the special page https://ssk-holdingz.com/riceflour-monitor-gw

Future Developments

The experiences and feedback gained from this program will be utilized for future product development and information dissemination.

Rika Kenkyujo will continue to provide ongoing support and content based on "rice flour bread making that even beginners can do."

Product Information

【Product Name】 Micchan's Mixed Rice Flour 【Contents】 Available in 2 sizes: easy-to-use 300g / commercial 1kg 【Price】 300g: 864 yen (tax included) 1Kg: 2,160 yen (tax included) 【Features】 ・Uniquely blended mixed rice flour developed through repeated trials ・Comes with a basic rice flour bread recipe (Easy for beginners to make with a simple process of mixing in a bowl, no kneading on a table) ・How to make via official LINE