Seminar to be held on May 21, 2026 (Thursday): "Honda's Huge Losses and the Crisis Facing Global OEMs" by Mr. Yoshiro Tsuruhara, President of Auto Insight Inc. / Technical Journalist and Editor

────────────【SSK Seminar】─────────── **Honda's Huge Losses and the Crisis Facing Global OEMs** ～The Truth and the Outcome of the Coming Hegemony Battle～ ─────────────────────────────

[Seminar Details] https://www.ssk21.co.jp/S0000103.php?spage=pt_26278

[Lecturer] Yoshiro Tsuruhara, President / Technical Journalist and Editor, Auto Insight Inc.

[Date and Time] Thursday, May 21, 2026, 2:00 PM - 4:00 PM

[Participation Method] ■ Live streaming (Zoom Webinar) ■ Archive streaming (available for two weeks, viewable multiple times at your convenience)

[Key Lecture Contents] Honda's announcement of a loss of up to 2.5 trillion yen has sent shockwaves not only through the automotive industry but also through Japan's industrial sector. Why did Honda's losses become so massive? Why did the core models in which Honda poured cutting-edge technology become a phantom? Furthermore, why are not only Honda but also major European and American finished vehicle manufacturers consecutively posting losses on the scale of trillions of yen? Through an analysis of Honda's massive losses, we will delve into the truth of the grave challenges currently facing the automotive industry.

1. The shocking press conference announcing a loss of 2.5 trillion yen 2. Foreshadowing Honda's decision seen in the cancellation of participation in "CES 2026" 3. What was discussed at the press conference in March 2026? 4. The 3-row seat SUV that was prematurely canceled in July 2025 5. The "0 Series," which became a phantom, was a "game-changing" model for Honda 6. "Giga Casting," a next-generation body technology planned for adoption for the first time in a Honda vehicle 7. Development of ultra-high-performance semiconductors through collaboration with Renesas 8. The 0 Series, which was supposed to be Honda's first SDV 9. The dire state of existing EVs "Prologue" and "Acura ZDX" 10. The reality of the "Ye Series" in the Chinese market 11. Details of the additional costs and losses of up to 500 billion yen to be recorded in the current fiscal year (ending March 2026) 12. Prediction of the sales plan and pricing for the 0 Series 13. What is the nature of the massive loss of up to 1.2 trillion yen to be carried over to the next fiscal year (ending March 2027)? 14. The reality of the joint battery factory with South Korea's LG Energy Solution (LGES) 15. Why does the total asset valuation of the joint factory expand? 16. The limitations of the proposal to convert the joint factory for Hybrid Electric Vehicles (HEVs) 17. Massive losses incurred in cutting-edge semiconductors 18. The pressure of software development and the compensation issues with the US dealer network 19. Yet, why was it not released "at a loss"? 20. The reality of EV sales in the United States 21. The worst-case scenario Honda feared 22. What were the weaknesses of the 0 Series that were feared even before its release? 23. Why did the cancellation of the 0 Series also affect "AFEELA"? 24. Rescue measures to compress the massive debt of the joint factory and their limitations 25. Ford, GM, Stellantis, and others also incurred massive deficits 26. Toyota's "reverse strategy" of selling EVs cheaper than HEVs and actual market research in the US 27. The strengths of Toyota's multi-pathway platform 28. Risks of low operation and impairment of US battery factories, even for Toyota 29. Honda's huge "write-off" delivered a heavy lesson to other manufacturers like Mazda and Subaru 30. The future of the "hegemony battle" among global automobile manufacturers 31. Q&A