Seminar on 'The Secret of Credo-Based Management That Energizes Employees' by Yuko Yoneda and Masaru Miura of Team Dynamics Inc. on August 27, 2026

Seminar by Consultants from The Ritz-Carlton

The Secret of Credo-Based Management That Energizes Employees

[Speakers]

Yuko Yoneda

Partner Trainer, Team Dynamics Inc.

Credo Recruitment® Consultant, Certified Etiquette Instructor

Japan Service Manners Association

Masaru Miura

Representative Director, Team Dynamics Inc.

Human Resource Development & Organizational Development Consultant, Executive Coach

[Date and Time]

Thursday, August 27, 2026, 1:00 PM – 5:00 PM

[Participation Methods]

In-Person Attendance

Kioi Forum

1F New Otani Garden Court, 4-1 Kioi-cho, Chiyoda-ku, Tokyo

Live Streaming (via Zoom Webinar)

Archive Access (available for 2 weeks; watch anytime)

[Target Audience]

◇ Second- and third-generation CEOs aiming to strengthen and grow their businesses

◇ Executives and HR leaders seeking to boost employee motivation and engagement

[This seminar is ideal for those who:]

- Feel that policies and instructions are not being understood as intended, leading to declining team morale

- Believe that merely creating mission statements or MVV (Mission, Vision, Values) is insufficient

- Want to drive change but feel the frontline is not keeping pace

- Notice many employees waiting for instructions, lacking initiative

- Want to develop employees who think independently and take action

- Wish to increase the number of employees who genuinely care about improving the company

[Key Lecture Topics]

- Employees seem to lack pride in their work

- Many wait for instructions; few think and act independently

- Low organizational engagement

- MVV has been created, but it doesn’t feel internalized by employees

Many executives and managers carry frustration and anxiety, pushing forward daily despite these challenges. While numerous successful organizational models and theories exist, even when adopted, frontline teams often say: 'We have a great mission and clear goals, but the team isn’t moving as expected,' or 'The system seems correct, but it’s not delivering results.'

The root cause lies in the disconnect between company policies—such as mission, vision, values—and the leader’s authentic intentions. These policies may be beautifully worded, but if they don’t reflect the leader’s true beliefs, they remain hollow. While policies can be finalized on paper, their execution depends on real people with diverse experiences and values.

No matter how inspiring a mission or MVV may be, it will fail to ignite employee motivation unless the organization’s values resonate with employees’ personal values. The lack of motivation stems from the absence of emotional resonance between leadership’s true intentions and employees’ hearts.

Yuko Yoneda, one of the founding members of The Ritz-Carlton Osaka, brings firsthand experience of empowered employees delivering exceptional, on-the-spot customer service that drives high satisfaction. In typical hotels, operations are siloed by department, making cross-functional collaboration weak. When unexpected issues arise, frontline staff must seek supervisor approval before acting—limiting service agility. At The Ritz-Carlton, frontline employees make autonomous decisions without waiting for approval, delivering outstanding service. This is possible because every staff member deeply understands and resonates with the hotel’s credo. This cultural foundation enables systems to function effectively. In this seminar, Ms. Yoneda and Mr. Miura will reveal the mechanism that ignites employee motivation, drawing from their Ritz-Carlton experience and extensive work implementing credo systems across various companies.

[Expected Outcomes]

- Understand why employee motivation fades

- Learn how credo systems drive engagement and energized performance

- Identify key areas to address in your own organization

1. Why don’t leaders’ words resonate?

2. Common traits of effective mission, vision, and values

3. Characteristics and impact of a credo

4. The secret to igniting employee motivation (includes a simple workshop)

5. Q&A and networking

* Content is subject to change.

* All attendees will receive a complimentary copy of the book:

'Executive Coach’s Textbook on Strategy and Organization Building'

(Cross Media Publishing, February 2026)

- For live and archive participants: The book will be mailed to the address provided during registration.

- If registered close to the event date, delivery by the seminar day cannot be guaranteed.

[Contact]

New Society Systems Research Institute

4F Z-Max Nishishinbashi Building, 2-6-2 Nishishinbashi, Minato-ku, Tokyo

Email: [email protected]

TEL: 03-5532-8850

FAX: 03-5532-8851

URL: https://www.ssk21.co.jp

[About New Society Systems Research Institute (SSK)]

Founded on December 6, 1996, SSK has for over 28 years specialized in organizing approximately 500 corporate business seminars annually. SSK seminars aim to provide high-level strategic, marketing, and technological insights in a rapidly evolving business landscape, fostering new business opportunities.

Beyond seminars, SSK offers a range of B2B services including seminar planning and management, speaker dispatch, B2B advertising, commissioned research, market report sales, and on-demand seminar distribution—supporting clients’ growth and success.

SSK remains committed to delivering cutting-edge information and serving as a strategic partner to its clients.