Eisai Co., Ltd. will launch a new limited edition scent, "Chardonnay Sunset," designed to evoke the season of summer's end and autumn's beginning, offering a relaxing aroma. This new fragrance will be available from July 24th at supermarkets, drugstores, home centers, and online shops nationwide as part of the "Shoshu-ryoku Premium Aroma" series, which delivers a superior, high-quality fragrance experience from the "Shoshu-ryoku" (Odor Eliminator) line.

The lineup includes two types: "Shoshu-ryoku Premium Aroma for Entrance/Living Room" and "Shoshu-ryoku Premium Aroma for Toilet." While prices are open, the estimated street price for both is around 426 yen (tax included).

The fragrance has been supervised by the Japan Fragrance Institute.

"Chardonnay Sunset" - Themed "The End of Summer and the Beginning of Autumn"

The "Shoshu-ryoku Premium Aroma" series features air fresheners that deliver exquisite scents, formulated with fragrance oils carefully selected by globally active perfumers and plant essential oils that capture the natural freshness of their source materials.

"Chardonnay Sunset" is a relaxing, soft scent themed around "the end of summer and the beginning of autumn," reminiscent of fruity Chardonnay and refreshing neroli. It is designed to evoke the image of Chardonnay's sweetness and freshness bursting forth on a pleasant evening, with the lingering warmth of summer and the approaching autumn air, guiding you to a moment of relaxation with a glass in hand.

≪Product Story≫

This is the twilight hour of the season when the end of summer and the beginning of autumn intertwine.

Finishing work a little early, with a glass of chilled Chardonnay sparkling wine in hand,

Watching the sun set.

Sparkling bubbles, the fruity aroma of Chardonnay,

The slightly less intense breeze brushing against your cheek.

It's a little bittersweet, but it's a time when your tense self begins to unwind.

Raising your glass to the reward gifted by the season,

"Thank you for your hard work today."

The packaging features Chardonnay gently ripening against a golden sunset, with soft watercolor gradations that delicately layer the freshness of the fruit with the lingering hues of dusk.

Additionally, to create an atmosphere of elevated relaxation in everyday life, a small label with a similar design is placed in the center of the bottle.

"Shoshu-ryoku Premium Aroma for Entrance/Living Room" and "Shoshu-ryoku Premium Aroma for Toilet"

"Shoshu-ryoku Premium Aroma for Entrance/Living Room" and "Shoshu-ryoku Premium Aroma for Toilet" are odor-eliminating air fresheners that quickly and powerfully eliminate unpleasant odors using nanopowder (an odor-absorbing agent with nano-level pores) incorporated into the wick. The fragrance lasts for approximately 2 to 3 months (varies depending on season and usage conditions). The scent's effect and strength can be adjusted by regulating the cap.

【Product Information】

・Product Name: Shoshu-ryoku Premium Aroma for Entrance/Living Room

・Price: Open / Estimated street price: Around 426 yen (tax included)

・Release Date: July 24, 2026

・Distribution Channels: Nationwide supermarkets, drugstores, home centers, online shops, etc.

・Scent: Chardonnay Sunset

・Contents: 400mL

・Ingredients: Inorganic deodorizer, fragrance, surfactant (nonionic, anionic)

・Limited Quantity: Total of 260,000 units for the "Shoshu-ryoku Premium Aroma <Chardonnay Sunset>" limited edition series

・Product Name: Shoshu-ryoku Premium Aroma for Toilet

・Price: Open / Estimated street price: Around 426 yen (tax included)

・Release Date: July 24, 2026

・Distribution Channels: Nationwide supermarkets, drugstores, home centers, online shops, etc.

・Scent: Chardonnay Sunset

・Contents: 400mL

・Ingredients: Inorganic deodorizer, fragrance, surfactant (nonionic, anionic)

・Limited Quantity: Total of 260,000 units for the "Shoshu-ryoku Premium Aroma <Chardonnay Sunset>" limited edition series

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売