Estee Co., Ltd. (hereinafter 'Estee') has developed an original official fragrance for the Fuji Television Network, Inc. (hereinafter 'Fuji TV') drama series 'Black Trick: The Attorney Who Manipulates Justice,' which airs on Fuji TV's Monday 9 p.m. timeslot (hereinafter 'Getsuku'), starting July 20. The fragrance, titled 'Black Trick no Kaori,' captures the essence of the drama.

Starting in late August, the 'Black Trick no Kaori Fragrance Set,' which includes a wood diffuser and fragrance oil, will be available for purchase on Fuji TV's official e-commerce site, 'Fuji TV e! Shop.' The price is 4,180 yen including tax.

The fragrance was created and developed using the technology of CodeMy Inc., a 100% subsidiary of Estee.

*The product images shown are for illustrative purposes only. Actual product colors may differ.

Official Drama Fragrance 'Black Trick no Kaori'

The official fragrance 'Black Trick no Kaori' was developed using AI analysis, based on the drama's imagery and storyline, to define its scent concept.

From the analysis, keywords such as 'dark' and 'smoky' were derived, aiming to express the mysterious and weighty world of the drama—its overarching darkness and intrigue, the protagonist's intelligence and unwavering conviction, and the truth hidden behind a veil of smoke—through scent.

The fragrance features a 'Woody-Herbal-Citrus' blend, combining bergamot and mandarin with black pepper, vetiver, and sandalwood.

Scent Composition Chart

New 'Getsuku' Drama 'Black Trick: The Attorney Who Manipulates Justice'

The new 'Getsuku' drama 'Black Trick: The Attorney Who Manipulates Justice,' for which the official fragrance was created, is a completely original, thrilling legal entertainment series. It follows a brilliant lawyer known as a 'master of fabrication' who uses lies as a weapon to save clients, uncovering the truth by any means necessary.

'Black Trick: The Attorney Who Manipulates Justice' Logo

The protagonist, Naoto Uramawashi, is an exceptional figure who, while being a skilled lawyer, also holds the qualification of a first-class architect. He is portrayed by GACKT, making his debut in a Fuji TV drama series. This unconventional legal drama reveals the 'truth' buried beneath layers of lies and bluff.

About the 'Getsuku' Drama Official Fragrance

Estee is promoting its 'Kao-Ri Branding' initiative as a new business, aiming to enhance brand value by creating experiential engagement through scent.

This collaboration with Fuji TV to produce an official fragrance for the 'Getsuku' drama marks the sixth such project, following 'Zoku Zoku Saigo Kara Nibanme no Koi' (April 2025), 'Ashita wa motto, Ii Hi ni Naru' (July of the same year), 'Zettai Reido: Information Crime Emergency Investigation' (October of the same year), 'Yandoku!' (January 2026), and 'Saba-kan, Uchuu e Iku' (April of the same year).

Some past official drama fragrances are still available for purchase on 'Fuji TV e! Shop.'

'Last from the Second Love' Fragrance Set

'Ashita wa motto, Ii Hi ni Naru' Fragrance Set

'Zettai Reido' Room Spray

'Yandoku!' Fragrance Card

'Saba-kan, Uchuu e Iku' Fragrance Set

Promoting Co-Creation in the Wellness Field

Under its medium-term management plan 'SMILE 2027,' Estee has identified 'Scent × Wellness' as one of its growth themes. Under this theme, the company is advancing solutions to social issues in the wellness domain centered on 'scent,' as well as co-creation with corporations, local governments, and communities.

Additionally, Estee is expanding its 'Kao-Ri Branding' business, which expresses brands and messages through experiential scent value.

By creating an official fragrance that captures the world and story of the new 'Getsuku' drama 'Black Trick: The Attorney Who Manipulates Justice,' Estee aims to expand the appeal of the work into a new experiential value—scent—allowing viewers to immerse themselves more deeply in the drama's universe.

Moving forward, Estee will continue to promote initiatives for creating new value and co-creation in the wellness domain.

FACT BOX

  • Source: PR TIMES
  • Category: New Product