On Friday, July 17, 2026, 'Vi de France' (Vi de France Co., Ltd. [Head Office: Edogawa Ward, Tokyo; President and CEO: Hirokazu Date]) will reopen on the 1st floor of ESPAL Yamagata (1-1-1 Kasumicho, Yamagata City), operated by Sendai Terminal Building Co., Ltd. (Head Office: Sendai City; President and CEO: Tetsushiro Matsuzaki).

To celebrate the reopening, special promotions including a discounted 'Enjoyment Bag' and limited-time gifts for early visitors will be offered.

1. Store Name: Vi de France

2. Opening Date: Friday, July 17, 2026

3. Operating Company: Vi de France Co., Ltd.

4. Business Hours: 7:30 AM – 7:30 PM

5. Store Introduction: A wide variety of freshly baked breads, sandwiches, and beverages—including freshly brewed coffee—are available daily, offering something new with every visit.

6. Opening Specials:

(1) Limited 'Enjoyment Bag' Sale: Priced at ¥2,000 (tax included), each bag contains ¥3,050 worth of items. Limited to 100 bags per day.

[Period]: July 17 (Fri) – July 18 (Sat)

[Contents]:

- Crispy Cheese Curry Bread - Croissant - Premium Melon Pan - Chocolate Scone - Tarte Flan - Butter Pretzel - Half Loaf of Sandwich Bread - 3 x ¥300 SPECIAL Coupons (Valid until Monday, August 31)

※ Offer ends when supplies run out

(2) Limited Gift: 'Cherry-Design Pouch (ESPAL Yamagata Exclusive)'

[Period]: July 19 (Sun) – July 20 (Mon)

[Details]: One pouch per customer with a minimum purchase of ¥1,200 (tax included), available to the first 100 customers each day.

※ Limited to 100 per day ※ Offer ends when supplies run out

(3) Limited Gift: 'Cherry-Design Drawstring Bag (ESPAL Yamagata Exclusive)'

[Period]: July 21 (Tue) – July 22 (Wed)

[Details]: One drawstring bag per customer with a minimum purchase of ¥1,200 (tax included), available to the first 100 customers each day.

※ Limited to 100 per day ※ Offer ends when supplies run out

※ The current store will be temporarily closed from Saturday, July 11 to Thursday, July 16, 2026.

[Store Location]

1st Floor, ESPAL Yamagata

◆ ESPAL Yamagata Business Hours:

Shopping: 10:00 AM – 7:30 PM

1F Irodori Kitchen: 10:00 AM – 7:30 PM

2F Yamagata Souvenir Shop 'Sai': 10:00 AM – 7:30 PM

Restaurants: 11:00 AM – 9:00 PM

※ 2F Shops: 9:30 AM on weekends and Mondays

※ Sundays: Closing at 7:00 PM

※ Some stores may have different hours.

◎ This press release reflects information as of Monday, July 13, 2026. Details are subject to change; please understand in advance.

FACT BOX

  • Source: PR TIMES
  • Category: Event