Over 100 Products on Sale at "Amazon Prime Day" at Special Discount Prices! Achieve Your Summer Goals and Become Your Best Self!

STEADY will offer special discount prices on over 100 home fitness and stretching products during the "Amazon Prime Day Early Access Sale" held from July 7 (Tue) to July 9 (Thu), 2026, and the "Amazon Prime Day" held from July 10 (Fri) to July 13 (Mon), 2026. We are sending a big cheer to help you achieve your ideal self in the final sprint towards the height of summer.

Steady Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuki Mori), which has been developing its brand since 2018 and has earned top-class EC sales performance in Japan by listening to customer feedback on existing products through social media and customer support, proposes home fitness and stretching products that consider the physique, mindset, living environment, and lifestyle of Japanese people. The company will offer over 100 STEADY / RELANESS products at special discount prices during the "Amazon Prime Day" and its early access sale* on Amazon.co.jp (hereinafter referred to as "Amazon") from July 7 (Tue) to July 13 (Mon), 2026.

The highlight is the extensive aerobic exercise series. Even during the summer when people may hesitate to go out due to the intense heat, you can comfortably slim down indoors while taking heatstroke precautions. The spin bike series, which combines professional functionality capable of everything from light aerobic exercise to intense HIIT workouts with quiet operation suitable for early mornings or late nights, and the fitness bike series, which has been ranked number 1 for four consecutive times in the review magazine "MONOQLO," are must-sees this summer. In particular, the popular pistachio green color for the bike series is a perfect fit for this summer, adding a splash of color to your room with its refreshing hue and boosting your motivation to train just by looking at it. We offer a fulfilling lineup of products to help you find the perfect one for your goals and level, all at special prices.

For those looking to seriously accelerate their ideal physique development, home gym items that instantly transform your room into a gym are also a must-see. This includes the "Ultimate Gear Cross Grip," co-developed with top Japanese body athlete Keiichi Kuno to enhance training quality, and barbell sets with a wide range of weight variations suitable for everything from introductory to heavy weight training. These essential home gym items are all available. The lineup is perfect for both those starting their training journey and those considering further enhancements, allowing you to create your own dedicated training space at home.

Additionally, for those who want to warm their bodies from the core, which can get cold in the summer due to air conditioning, we also offer care items that harmonize mind and body. The "3D Air Stretch Sheet," recommended by a judo therapist as "home stretching," gently loosens the entire body with comfortable stimulation through compression and precise movements. Combined with the "Hot Handheld Massager®︎ Mini," which efficiently targets deep tissues with heat and vibration, making it ideal for spot care, you can make taking care of yourself a daily habit.

【SLOW BUT STEADY】-- Even those who had given up thinking "it's too late" can still make it this summer. Especially in a season where the heat can make you slow down, why not create an environment that supports you in getting closer to your ideal self? We believe that the sense of accomplishment from completing the final sprint will draw you closer to the "self you love," and STEADY will strongly support that first step.

* Products eligible for the Amazon Prime Day Early Access Sale can be purchased at sale prices during both the Early Access Sale period (<July 7 (Tue) 0:00 - July 9 (Thu) 23:59>) and the Amazon Prime Day period (<July 10 (Fri) 0:00 - July 13 (Mon) 23:59>). However, sales will end once inventory is depleted.

Eligible Products (Partial List)

【Aiming for -3cm on your waist】 Aerobic Exercise Series

・STEADY Spin Bike Pro

https://www.amazon.co.jp/dp/B0BMV4DHCT

・STEADY Spin Bike Plus

https://www.amazon.co.jp/dp/B0CHY6VFWW

・STEADY Spin Bike

https://www.amazon.co.jp/dp/B09GV3T19Q

・STEADY Fitness Bike with Band

https://www.amazon.co.jp/dp/B0BR4RB4D7

・STEADY Fitness Bike with Backrest

https://www.amazon.co.jp/dp/B0FWDBR6C5

・STEADY Fitness Bike

https://www.amazon.co.jp/dp/B0F6N1GWN5

・STEADY Fitness Bike Neo

https://www.amazon.co.jp/dp/B0G8HCSKDV

【Aiming for a sculpted upper body】 Home Gym Related Items

・STEADY Barbell Shaft / Plates

https://www.amazon.co.jp/dp/B0DT41LX6G

・STEADY Ultimate Gear Cross Grip

https://www.amazon.co.jp/dp/B0C78KYBPR

・STEADY Training Bench (Advanced Model)

https://www.amazon.co.jp/dp/B09YXDJPW8

【Say goodbye to shoulder and neck stiffness】 Body Care Related Items

・STEADY 3D Air Stretch Sheet

https://www.amazon.co.jp/dp/B0DPPC17ST/

・STEADY Hot Handheld Massager®︎ Mini

https://www.amazon.co.jp/dp/B0FWDBKZXF

・STEADY Steam Eye Warmer

https://www.amazon.co.jp/dp/B0FGJDZST8

About Steady Japan Inc. / Home Fitness Brand "STEADY"

With a vision to realize a society where people can live healthy in mind and body and live authentically, we develop the home fitness brand "STEADY" and the wellness brand "RELANESS." Our highest priority is creating products and services that leverage Japanese hospitality. We combine customer interviews and analysis of reviews with a dialogue-oriented "GoTalk-style customer support" based on the service experience of our team members, many of whom are former cabin attendants, to continuously propose solutions that consider the physique, mindset, living environment, and lifestyle of Japanese people, while rapidly improving existing products. STEADY has achieved number 1 rankings on EC malls such as Amazon and Rakuten, and has surpassed a cumulative sales volume of 800,000 units in seven fiscal years since its brand launch, achieving approximately 3,200% business growth.

【The Meaning Behind the Brand Name "STEADY"】

The brand name "STEADY" is derived from the proverb "SLOW BUT STEADY," which means "slowly but surely," or "consistency is key." This phrase perfectly describes fitness. Additionally, the English word "STEADY" also means "a regular boyfriend/girlfriend." We sincerely wish for STEADY to be a presence that stays close to everyone who chooses our products.

【About Steady Japan Inc.】

Headquarters: 1-9-3 Shinjuku, Shinjuku-ku, Tokyo 160-0022 NBK Bldg. 8F

Representative: Yuki Mori

Established: 2014

Capital: 14 million yen

Official Website: https://www.steadyjapan.com/