Stellantis Japan has launched the "PASSPORT TO TORINO BY FIAT" experiential campaign running from May 1 to June 30, 2026. Participants can collect stamps on an original passport available at FIAT dealers and locations distributing the "Italiazuki" magazine by completing activities like visiting, taking test drives, and purchasing vehicles. Collecting stamps unlocks Italian-themed rewards, and eligible participants are entered into a draw to win a special brand experience trip to FIAT's hometown, Torino, Italy.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Products / services: PASSPORT TO TORINO BY FIAT