What is the 'PASSPORT TO TORINO BY FIAT' campaign about?

It's a campaign that allows you to experience the world of Turin, Italy in Japan. You can receive a passport at authorized FIAT dealerships nationwide or at distribution points for the free magazine 'Italia Suki'. Collect stamps by meeting conditions such as visiting, test driving, and purchasing.

How can I participate in the campaign?

You can participate by receiving an original passport at authorized FIAT dealerships nationwide or at distribution points for the free magazine 'Italia Suki'.

What stamp experiences are there?

There are four stages: the start of the journey (receiving the passport), discovering the world of FIAT (completing a visit survey), experiencing FIAT (test driving), and finding your own FIAT (purchasing and registering).

What are the campaign benefits?

From those who meet the conditions, winners will be selected by lottery to be invited to a brand experience program in Turin, Italy, the home of FIAT.

What is the collaboration with 'Italia Suki'?

We collaborate with distribution points for the free magazine 'Italia Suki' to distribute campaign passports and to run experiential projects that cross over between FIAT and Italian culture.

FIAT Launches 'PASSPORT TO TORINO BY FIAT' Campaign to Offer Italian Lifestyle Experience

Published May 22, 2026 7:31 PM ・ Updated Jun 14, 2026 7:34 AM ・ 4 min read ・ Source: PR TIMES

FIAT has launched the 'PASSPORT TO TORINO BY FIAT' campaign in Japan, allowing customers to experience the world of Turin, Italy. Through a stamp rally, participants explore Italian values, with winners invited to visit Turin.

Turin, a city where time feels distinctly Italian—unhurried, unpretentious, yet subtly enriching every day. This is the birthplace of FIAT, a city where a culture of appreciating life and local traditions remains vibrant, extending far beyond automobiles.

To share this world view in Japan, FIAT has launched an experiential campaign themed around a journey through Italy, titled 'PASSPORT TO TORINO BY FIAT.'

FIAT, which stands for 'Fabbrica Italiana Automobili Torino,' is rooted in the philosophy of enriching daily life, rather than being seen merely as a means of transport. Whether it's enjoying espresso at a bar, walking through the city, or conversing with others, Italy values the experience beyond the movement itself.

During the campaign, original passports are distributed at authorized FIAT dealers nationwide and 'Italiazuki' distribution locations. Participants collect stamps to immerse themselves in the world of FIAT, as if traveling through various Italian cities.

[Stamp Experience Details]

- [STAMP 1] The Journey Begins (Passport Pickup) Pick up your passport at authorized FIAT dealers (https://www.fiat-auto.co.jp/tools/dealer-locator) or 'Italiazuki' distribution locations (https://italiazuki.com/location/).

- [STAMP 2] Discover the World of FIAT (Visit) Complete a visitor questionnaire at a FIAT dealer.

- [STAMP 3] Experience FIAT (Test Drive) Participate in a test drive of a FIAT model.

- [STAMP 4] Find Your Own FIAT (Purchase/Registration) Purchase and register a FIAT vehicle.

Qualified participants will be invited to a brand experience program in Turin, the hometown of FIAT, featuring special experiences such as a visit to the Centro Storico Fiat to feel the origins of the brand.

Collaboration with 'Italiazuki': This campaign collaborates with 'Italiazuki,' a free magazine that explores Italian life and culture through local food, to launch an experiential project that bridges FIAT and Italian culture.

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Source: PR TIMES
Category: キャンペーン
Organizations: FIAT

FIAT Launches 'PASSPORT TO TORINO BY FIAT' Campaign to Offer Italian Lifestyle Experience

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