Tokushima-based Stone Heart Supports 'Kagaseo' in Ise to Accelerate Wide-Area Customer Acquisition

Stone Heart Co., Ltd. (Headquarters: Tokushima City, Tokushima Prefecture; CEO: Daiki Yoshida), which promotes regional revitalization through SNS branding and web marketing for local companies, announced that it has begun supporting wide-area marketing and rebranding for Kagaseo Co., Ltd., which operates service-oriented housing for the elderly in Ise City, Mie Prefecture. Through this initiative, the facility, located in the traditional and secure area of Ise, will redefine its value—specifically its '24-hour nursing and care staff'—and launch full-scale wide-area marketing targeting major urban areas like Osaka, Nagoya, and Kyoto to promote U-turn and I-turn residency. Like many regional cities, Ise is facing a rapid decline in population, leading to a shrinking pool of potential residents for elderly facilities. Relying on traditional methods like referrals from care managers and word-of-mouth is no longer sufficient to maintain high-quality care. Meanwhile, major urban areas face a shortage of elderly facilities, and many children are struggling with 'long-distance care' for their parents.