Alpen Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Atsushi Mizuno), a retailer of sports goods, is expanding its lineup of heat and UV protection items to help people stay active and comfortable, even during periods when the heat makes sports and outings more challenging.
In preparation for the peak of the summer heat, the company is rolling out items suitable for a variety of scenes, including commuting to work or school, outdoor club activities, sports spectating, camping, and leisure, at Sports Depot, Alpen, and Alpen Outdoors stores nationwide, as well as on its official online store.
With the introduction of the term 'Extreme Heat Day' (Kokushobi) for days reaching 40°C or higher, there is growing interest in preparing for time spent outdoors. Leveraging the expertise cultivated through years of sports equipment development, the Alpen Group proposes heat countermeasures as 'choices that blend into daily life' rather than 'special preparations.' The lineup offers excellent functionality, accessible pricing, and a wide selection to ensure everyone can stay cool and comfortable. Here are 5 recommended heat countermeasure items from Alpen.
1. Alpen Outdoors Weatherproof Parasol with Radiation Cooling Fabric An ultra-cool, weather-resistant parasol using special fabric with radiation cooling properties. It boasts a heat insulation rate of up to 67%, blocking strong sunlight. It features 100% light shielding and Level 4 water repellency. Available in long and folding types. *Heat insulation rates vary by color (White: 67%, Green: 63%, Black: 56%).
2. TIGORA Cold Bottle for All-Day Cooling Featuring a smart design that doesn't interfere with daily outings, ideal for heatstroke prevention during commuting or school runs. It combines cold-retention performance with portability, supporting daily outings. The model with a ring cooler is available in white and blue.
FACT BOX
- Source: PR TIMES
- Category: New Product