Zaoba Enters the US Training Market Full-Scale. Announcement of Exhibition at the World's Premier S&C Conference 'CSCCa National Conference'.

Zaoba Co., Ltd. (Headquarters: Chuo-ku, Chiba City, Chiba Prefecture; Representative Director: Shinichi Kita), which operates the training machine brand "BULL", announces its exhibition at the "National Conference" hosted by the Collegiate Strength and Conditioning Coaches association (CSCCa), to be held in Texas, USA from Monday, May 4 to Wednesday, May 6, 2026.

Background and Purpose of Exhibition: Making Japanese-born products a global standard

The US is the world's largest Strength & Conditioning (S&C) market, and CSCCa is a place where decision-makers from universities and professional sports teams gather. We will focus on promoting the following three points through our exhibition at this conference:

- Transmitting "Japanese-born" craftsmanship: We will propose our products to the US market as "Japanese-born products" created with high durability and a commitment to craftsmanship in Japan.

- Differentiating our brand through local installation track records: We will differentiate ourselves from competing brands by gradually building a track record of installations in top US teams and facilities.

- Gaining global recognition: We will improve our brand recognition in the North American market through direct networking with coaches gathering from all over the United States.

Exhibition Contents

At our booth, we will exhibit BULL products, which have been highly evaluated by professional sports facilities, gyms, and public facilities in Japan.

Product names: Half Rack, Bench & Squat Rack - A Half Rack with the robustness and high durability required for college sports that handle heavy weights, typified by American football. - IPF (International Powerlifting Federation) approved Japanese-made Bench & Squat Rack.

Event Overview

Name: CSCCa 2026 National Conference Dates: May 4 (Mon) - May 6 (Wed), 2026 Venue: Fort Worth Convention Center (Fort Worth, Texas) Organizer: Collegiate Strength and Conditioning Coaches association (CSCCa) Official Website: https://www.cscca.org/

<About Zaoba Co., Ltd.> Business: Development, sales, maintenance, and import/sales of original training machines. We have a track record of installation in numerous facilities including professional teams, gyms, schools, corporations, and public facilities. Installation track records here -> https://store.zaoba.co.