Zaoba, known for its training machine brand 'BULL' (Headquarters: Chuo-ku, Chiba City, Chiba Prefecture; Representative Director: Shinichi Kita), announced it will exhibit at SPORTEC Thailand 2026, held at BITEC in Bangkok, Thailand, from June 25 (Thu) to 27 (Sat), 2026.

Goal of Exhibition This exhibition represents the 'second phase' of Zaoba's global strategy, following its entry into the US market. The company aims to improve brand recognition and strengthen its international network in Thailand, where fitness and health awareness are rapidly growing.

Exhibition Highlights The booth will feature the 'BULL' training brand, the 'PIVOT' Pilates brand, and co-exhibitor 'Hyex'.

- BULL: A training machine brand focused on safety and durability, supported by professional athletes and powerlifters. - PIVOT: A Pilates brand born from the fusion of machine manufacturing expertise and various school of thought ideas. - Co-exhibitor Hyex: A 'hypoxia system' that reproduces high-altitude training indoors, supporting endurance improvement.

Special Seminar In the PIVOT area, Hideaki Hamada, Master Trainer for PHI Pilates Japan, will hold a workshop titled 'Workshops for Pilates Instructors: Improving Poor Posture.'

[Instructor Profile] Hideaki Hamada Master Trainer, PHI Pilates Japan / Representative, Pilates Station Light A top trainer with immense trust from professional athletes and the general public, having trained numerous instructors in Japan.

Event Overview Name: SPORTEC Thailand 2026 Dates: June 25 (Thu) - June 27 (Sat), 2026 Venue: BITEC Hall 102 (Bangkok, Thailand)

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Hyex
  • Products / services: BULL / PIVOT