Lawson Store 100 (Kawasaki, Kanagawa), which operates 544 stores as of April 2026, will begin rolling out its June new product lineup starting Wednesday, June 3, 2026. This includes the revival of the 'Devil's Rice Ball,' which sold approximately 200,000 units in four weeks after its 2018 launch, as well as Japanese sweets that are delicious when chilled and hearty savory breads. June is a time when people seek convenience and ease in their daily meals due to the humidity and weather changes of the rainy season. Furthermore, amidst rising prices, there is a growing need for products that offer satisfaction at an affordable price. Lawson Store 100 aims to support daily life through addictive flavors, seasonal sweets, and satisfying breads. The 'Devil's Rice Ball' makes its long-awaited return, alongside the popular 'Addictive Devil's Yakisoba Pan.' The lineup also includes various items such as two-color kuzu manju, warabi mochi, and teriyaki chicken bread.
FACT BOX
- Source: PR TIMES
- Category: product_launch