Hebe Tien Radiates Ethereal Beauty in CITIZEN xC 30th Anniversary Taiwan-Exclusive 'Hana Yome' Wedding Watch

The Japanese word 'Hana Yome' (花嫁) means 'bride,' symbolizing elegance, happiness, and life's most cherished moments. On the 30th anniversary of the CITIZEN xC series, which has accompanied women for three decades, the brand presents the 'Hana Yome' watches—romantic timepieces that capture the essence of wedding gowns and veils on the dial, embodying the hope of continuing to accompany women through their happiest times.

The CITIZEN xC Eco-Drive Radio-Controlled Watch 'Hana Yome' Taiwan-exclusive model CB1135-52D features a mother-of-pearl dial with lace-patterned textures, evoking layered wedding dresses. Diamond-cut rhombus and dot hour markers resemble sequins on a gown, while symmetrical rose gold Roman numerals echo the joyful chimes of a church bell. Three decorative markers at the 10 o'clock position celebrate the xC series' 30th anniversary. The campaign features Hebe Tien, CITIZEN's female watch ambassador, wearing the meaningful 'Hana Yome' watch, symbolizing a beautiful new chapter for women.

The CB1135-52D features a titanium case and bracelet, offering a lightweight and comfortable fit despite its 36mm case size. The Sakura pink rose gold finish—flattering to Asian skin tones—complements the sapphire crystal ring encircling the dial, enhancing the wearer's radiant confidence. A heart-shaped Taiwan time zone indicator and a 30th-anniversary engraved case back reflect CITIZEN's heartfelt wishes.

Equipped with perpetual calendar and radio-controlled timekeeping, the watch automatically adjusts time and date, eliminating manual setting. With scheduled signal reception and easy switching across 26 time zones, it ensures precision without time lag.

Simultaneously launched, the Eco-Drive three-hand 'Hana Yome' Asia-exclusive model EW2638-56Z features a gradient pink dial and a beaded bezel resembling a bridal veil's edge, evoking the sweetness and dreamy atmosphere of first love. Rose gold and silver hour markers alternate over a delicate lace pattern, with three circular markers at 10 o'clock subtly referencing the xC series' 30th anniversary. The design is simple yet exudes fine jewelry elegance.

The rhombus-shaped second hand tip and Sakura pink Milanese mesh bracelet are designed to encircle the wearer's happiness.

This year also marks the 50th anniversary of CITIZEN's pioneering Eco-Drive light technology. Over five decades, solar panels have evolved from visible to seamlessly hidden beneath elegant dials, preserving aesthetic beauty while delivering reliable power. Celebrating both the xC series' 30th anniversary and Eco-Drive's 50th, both 'Hana Yome' models feature Eco-Drive technology and the '30' marker at 10 o'clock, ensuring effortless charging through daily wear and lasting power—symbolizing CITIZEN's wish to accompany women through life's most beautiful moments.