Watsons Celebrates 185th Anniversary: Time Capsule Exhibition in Dadaocheng, Wuchang Store in Ximending Reopens with New Look

The world's largest international health and beauty retail group—Watsons Group—celebrates its 185th anniversary with a limited-time 'Watsons Group 185th Anniversary: Time Exhibition' in Dadaocheng from July 9 to October 7, featuring five exclusive anniversary merchandise items. Centered on the theme 'Pharmacy Origins: 185 Years of Companionship,' the exhibition includes a brand history zone and cultural guided tours, inviting visitors to walk through Dadaocheng’s streets and revisit shared memories between Watsons, the city, and consumers. This exhibition stands as this summer’s most emotionally resonant destination in Taiwan. Throughout its 185-year journey, Watsons has continuously adapted to evolving consumer needs and lifestyles through its O+O (Offline + Online) omnichannel strategy, membership programs, and new experiential store formats. The Ximending Wuchang Store—one of the most nostalgic locations for many customers—has recently been renovated and reopened, symbolizing Watsons’ renewed commitment to integrating health, beauty, and convenience into daily life and fulfilling its brand vision of 'Holistic Wellbeing.'

Step Into 185 Years of Pharmacy Memories: Retro Scenes and Anniversary Collectibles Reimagine Daily Life

The 'Watsons Group 185th Anniversary: Time Exhibition' showcases five exclusive anniversary items, including the 'WATSONS Matchmaker Prayer Magnetic Mini Lamp' inspired by Dadaocheng’s culture, the 'WATSONS 185th Anniversary Co-branded Yitigen Essential Oil Patch (6 pieces)' with special packaging, 'WATSONS 185th Anniversary Distilled Water,' the 'WATSONS City Memory Tote Bag,' and 'WATSONS 185th Anniversary Commemorative Postcards.' These items transform nostalgic urban and everyday scenes into collectible mementos of Taiwan’s emotional heritage. Through brand history walls, period displays, and immersive settings, the exhibition revives key milestones in Watsons’ journey and shared memories across generations regarding health, beauty, and daily life.

To deepen this experience, a 'Cultural Guided Tour Limited Ticket' is available, including the guided tour plus a premium 'WATSONS City Memory Tote Bag,' 'WATSONS 185th Anniversary Commemorative Postcard,' and exclusive Watsons discount coupons. The guided tour begins at the exhibition, tracing Watsons’ evolution from a pharmacy to a modern health and beauty lifestyle brand, and extends into the Nanshi district, guiding visitors through historic shops and buildings to experience the intersection of brand legacy and urban culture.

From Pharmacy Counter to Omnichannel Daily Life: Answering Contemporary Needs with 'Holistic Wellbeing'

The 'Watsons Group 185th Anniversary: Time Exhibition' reflects on lived memories while mirroring Watsons’ ongoing adaptation to changing consumer behaviors. From visiting a physical pharmacy to instant shopping via app, online store, lightning delivery, and food delivery platforms—Watsons’ 185-year journey has transformed not only how people shop but how they care for themselves. Watsons converts its O+O omnichannel strategy into everyday convenience, meeting consumers’ diverse and real-time lifestyle needs.

As consumers increasingly value exploration, personalization, and health care, Watsons continues to upgrade its experiential stores. From purpose-driven beauty flagship stores and K-Beauty zones to sensitive skin and health-focused sections, the brand integrates interactive technology and e-booking services. Stores are no longer just shopping spaces but become holistic health and beauty destinations for product discovery, expert consultation, and lifestyle inspiration—evolving from pharmacy roots toward the 'Holistic Wellbeing' vision and meeting modern consumers’ expectations for mental and physical care, convenience, and personalized service.

Cross-Generational Companionship: From Neighborhood Pharmacy to a 7.5 Million-Member Lifestyle Ecosystem

Over 185 years, Watsons’ relationship with customers has evolved from familiar neighborhood interactions to a tightly knit lifestyle ecosystem of 7.5 million members across Taiwan—equivalent to one-third of the island’s population. Building on this trusted membership base, Watsons deepens community engagement through Watsons Community, gaining precise insights into customer needs to deliver more personalized and life-integrated services. Through immersive events like the '185th Anniversary Time Exhibition' and 'Spring Love Shopping Carnival,' Watsons caters to younger generations’ preferences for participation, experience, and sharing, turning brand companionship into joyful, interactive experiences.

This century-spanning trust now extends beyond Taiwan, fueled by the rise in cross-border travel. Through the ONE PASS cross-market membership program, customers can enjoy shared benefits and points across Asian markets, extending familiar convenience into their travels. From local regulars to an international membership ecosystem, Watsons continues to embed health and beauty services into more life scenarios, allowing brand companionship to follow consumers into broader aspects of daily life.