Ministry of Economic Affairs Launches Red Packet Campaign! Eligible Residents in One County Can Receive NT$200 Each – Applications Open Across Taiwan

To stimulate business in Hualien’s traditional markets and night markets, the Department of Commerce, Ministry of Economic Affairs, announced today (18th) the launch of the 'Hualien Hao-Shi Coupon – Midsummer Market Boost' campaign, following the success of the first round in April. Aligned with the summer tourism season, the initiative encourages the public to visit local markets and enjoy authentic cuisine by offering a special incentive: bringing reusable tableware allows participants to exchange NT$100 in cash for NT$200 in 'Hualien Hao-Shi Coupons'. Below is a complete overview of the distribution schedule and locations.

The campaign actively invites the public to explore Hualien’s unique local markets and savor regional delicacies. During the designated dates, participants who bring any one of the following reusable items—reusable shopping bags, reusable cups, or reusable tableware (including containers and utensil sets)—can present them at the service counters of partner markets. After staff verification, they may exchange NT$100 in cash for one set of 'Hualien Hao-Shi Coupons' worth NT$200 (limited quantities per session, while supplies last).

Campaign Dates: July 18, July 25, August 1, and August 8, 2026 (all Saturdays).

Eligible Locations: Six traditional markets in Hualien County, including Guangfu Township, and four night market zones within the popular Dongdamen Night Market.

Distribution Schedule and Locations:

Markets - Zhongshan Public Retail Market: 14:30, Central Event Plaza - Zhonghua Public Retail Market: 08:00, Leisure Area in Front of Market Office - Chongqing Public Retail Market: 08:00, Courtyard Rest Area - Fuxing Public Retail Market: 08:00, in front of Stall #54 (entrance from Fuxing Street, directional signage provided) - Datong Public Retail Market: 08:00, Central Area of Market - Guangfu Township No.1 Public Retail Market: 07:30, Main Entrance (Guanghua Street)

Night Markets - Dongdamen - Indigenous Street: 18:00, Stall E20 - Dongdamen - Futown Night Market: 18:00, Zhongshan Arch (July 18 & August 1), Chongqing Arch (July 25 & August 8) - Dongdamen - Provincial Gourmet Street: 18:00, Communal Dining Area behind Stall F39 - Dongdamen - Ziqiang Night Market: 18:00, in front of Stall D40

The revitalization efforts will continue beyond summer. In September, the 'Guangfu Hero Gratitude Season' will launch, utilizing diverse physical promotions and digital marketing to further elevate Hualien’s tourism visibility. Additionally, to tap into the gifting market in the second half of the year, the Department will curate high-quality local products into the 'Mid-Autumn Shared Gift Box', helping local brands expand their distribution channels. Both county and central authorities urge businesses and the public to choose Hualien-made products for Mid-Autumn Festival gifts, injecting sustained momentum into the region’s long-term recovery.