Are Airfares Stabilizing? Affordable Overseas Destinations Under $1,000 Revealed as Three Major Travel Companies Launch Aggressive Discounts to Capture Market Share

As fuel surcharges decline and airlines continue promotional airfare campaigns, demand for overseas summer travel is showing clear signs of recovery. eBookers reports that recent flight sales have increased by approximately 25% compared to earlier periods, prompting the launch of its '717 Mid-Year Celebration' to stimulate travel demand for the second half of the year. Meanwhile, EVA Air and China Airlines have also introduced summer promotional fares and travel expo packages, aiming to boost passenger loads during the peak season and secure early positioning in the year-end travel market.

After experiencing a post-pandemic era of high airfares, the travel market is now showing signs of price stabilization. eBookers notes that the recent reduction in fuel surcharges, combined with ongoing airline promotions, has gradually brought popular route prices back into a consumer-acceptable range, driving a roughly 25% increase in flight sales on its platform.

For Northeast Asia, round-trip tickets to Seoul are now available from approximately NT$8,000 (including tax), Okinawa from NT$9,200, and routes to Fukuoka, Nagoya, Kumamoto, and Toyama starting around NT$11,000. In Southeast Asia, popular cities such as Bangkok, Hanoi, and Ho Chi Minh City have returned to the NT$8,000–NT$9,000 range, making overseas travel under NT$30,000 (approx. $1,000 USD) once again achievable.

eBookers' '717 Mid-Year Celebration' Offers Up to 70% Off to Seize Second-Half Travel Opportunities

Capitalizing on market recovery, eBookers is running its '717 Mid-Year Celebration' from now until July 22, offering site-wide discounts starting at 30% off. The campaign includes daily limited-time deals such as NT$717 flights to Hokkaido and Seoul, NT$717 stays at star-rated hotels, NT$7 eSIMs, and NT$77 meal vouchers—ultra-low-priced items designed to generate buzz and boost purchasing intent.

The platform is also rolling out multiple discount codes, including NT$717 off international flights, NT$7,170 off flight-and-hotel packages, and special offers for international accommodations and domestic travel. Additionally, eBookers is hosting a raffle for free round-trip Asia flights and hotel vouchers to encourage travelers to plan their second-half trips in advance. Beyond independent travel products, eBookers has also lowered group tour prices for destinations in Korea, Japan, and Southeast Asia, starting from approximately NT$15,000, aiming to attract budget-conscious travelers.

Airlines Join the Promotion Race: EVA Air and China Airlines Enter the Fray

In addition to travel platforms, airlines are actively promoting to stimulate summer and year-end travel demand.

EVA Air has launched its 'Cool Summer Wander' limited-time promotion, valid from now until the end of July, offering discounted fares on select routes available through the end of the year. These include round-trip flights to Hong Kong from NT$3,244 (pre-tax), Cebu from NT$4,540, Bangkok from NT$5,238, Busan from NT$6,137, Kobe from NT$8,957, and Aomori from NT$11,196 (pre-tax). The airline is also bundling winter group tours to Germany, strategically positioning itself in the winter travel market early.

Additionally, EVA Air is offering bonus mileage rewards for co-branded card members, aiming to increase direct website bookings and enhance member loyalty.

China Airlines Boosts Summer Travel Expo with Extra Discounts

China Airlines is participating in the 2026 Taipei International Summer Travel Expo, designing its booth with a 'beach resort' theme. Alongside live music performances and interactive activities, the airline is offering online discounts across all routes. Visitors who purchase tickets at the expo can receive an additional discount of up to NT$1,000 and participate in raffles for free flights and travel gifts, leveraging foot traffic to drive bookings.

China Airlines' summer travel expo booth features a beach-themed design and live performances by the Dear Music String Ensemble. Chairman Kao Hsing-huang (center) attended the opening ceremony, marking the start of the event. (Photo courtesy of China Airlines)

Peak Summer Season Returns: Industry Players Strategically Position for Second-Half Market

The synchronized promotional efforts by travel platforms and airlines indicate that the market is gradually returning to a post-pandemic growth trajectory, driven by lower fuel surcharges, stabilized fares, and rising summer travel demand. While companies are competing for summer travel opportunities, they are also proactively launching discount campaigns, member incentives, and winter product offerings to sustain travel momentum in the second half of the year and further boost outbound market performance.