Unilever's Three Sustainable IPs Redefine Full Value Chain Action Model to Let the Island Breathe Again: Corporate Sustainability Ambassador 'Sustainability Action Kid - Xiao Hua' Makes Debut

As extreme climate gradually becomes the norm, sustainability is no longer a future option but an urgent action. Recently, multiple European countries have faced historic heatwaves, with temperature records continuously broken, reminding the world that the impacts of climate change are accelerating. Alongside climate crises, biodiversity loss, plastic pollution, and social inequality continue to intensify, making sustainable development a shared global challenge. However, despite the surge in sustainability information, consumers are not necessarily more willing to act. According to Deloitte's '2024 Sustainable Consumer Report,' the proportion of young people feeling 'indifferent' toward sustainability has risen from 22% to 31%, while those 'actively participating' has dropped from 30% to 21%, reflecting a growing phenomenon of 'sustainability fatigue.' The key challenge now is to transform sustainability from an abstract slogan into relatable life issues and actionable steps.

With over 40 years of presence in Taiwan, Unilever launched its second participation in the cross-sector sustainability event 'Sustainable Good Days' under the theme 'Taiwan's Matters Are My Matters.' Through an immersive exhibition titled 'Island Breath,' the debut of its corporate sustainability ambassador 'Sustainability Action Kid – Xiao Hua,' and partner dialogue salons, Unilever engaged visitors on three key issues: ocean sustainability, women's empowerment, and diversity & inclusion. The experience encouraged deep reflection and discussion, transforming attendees from passive information recipients into active co-creators of Taiwan’s sustainable future.

Shirley Hsiao, General Manager of Unilever Taiwan, stated: 'Sustainability has never been the sole responsibility of one company; it requires long-term collaboration among businesses, partners, and consumers. It must become part of everyday life to drive real change. We are thrilled to return to Sustainable Good Days this year, especially during summer vacation—encouraging families to bring their children. Through the Island Breath exhibition and Xiao Hua’s introduction, we hope more people realize that Taiwan’s issues are our issues, and that every choice we make can help protect the island’s precious sustainable values.'

Unilever Taiwan returns to 'Sustainable Good Days' for the second time, with General Manager Hsiao encouraging the public to experience sustainability through Unilever’s exhibition space. (Photo: Unilever)

### From Global Sustainability Commitments to Local Action: Three IPs Driving Value Chain Integration

As a global leader in consumer goods, Unilever continues to advance its transformation and governance through four global sustainability goals: Climate, Nature, Plastics, and Livelihoods. On the environmental front, Unilever has already achieved its 2025 target of using 25% recycled plastic globally, and has recycled and processed 111% of the plastic it sells, demonstrating tangible progress in the circular economy.

Guided by the strategy of 'focusing, systematizing, and IP-izing,' Unilever Taiwan has translated its global sustainability commitments into visible local actions. It has developed three core sustainable IP models that integrate environmental, social, and governance (ESG) dimensions, strengthening value chain collaboration and cross-sector partnerships—turning sustainability from strategic goals into life-integrated practices for consumers.

In Taiwan, Unilever deepens its local impact through three sustainable IPs:

- **Stand By U – Standing Up for Love**: Advocating for diversity and inclusion for over seven years, supporting Taiwan’s Pride Parade. - **White Musk Mom Dream Brave Go**: Launched in 2020, now entering its fifth year, supporting over 45 mother-led dream teams. The campaign has reached over a million people, empowering Taiwanese mothers to break stereotypes and become their best selves. - **Ocean Sustainability**: This year, Unilever launched ocean sustainability as a cross-departmental initiative, aligning brands, supply chains, and partners to address Taiwan’s marine challenges. It announced support for transforming Farglory Ocean Park into a 'Dolphin Conservation Base,' jointly promoting marine life protection and education. The collaboration began when a caregiver’s video showing dolphins receiving Vaseline-based care went viral, drawing public attention to the professionalism and care behind marine animal welfare. Going forward, both parties will continue integrating corporate resources and educational outreach to strengthen ocean sustainability advocacy.

Unilever presents three exhibition zones—'Clean Beauty,' 'Confident Beauty,' and 'Diverse Beauty'—combining interactive experiences and real stories to help visitors feel the connection between sustainability and their daily lives. (Photo: Unilever)

### 'Island Breath' Immersive Exhibition: Reconnecting with Taiwan’s Sustainable Values Through Real Issues

This year’s 'Sustainable Good Days' emphasizes the circular reuse of exhibition spaces. Unilever Taiwan’s 'Island Breath' exhibition features a journey from 'suffocation' to 'breathing,' achieved through unified space design, sustainable materials, and reusable modular structures. Visitors engage with the three sustainable IPs through real stories and interactive designs, re-experiencing the link between sustainability and their lives:

- **Clean Beauty | Ocean Sustainability**: Focuses on marine plastic pollution, biodiversity, sustainable livelihoods, and climate change. Through displays of real ocean waste, ocean-friendly products, and circular packaging achievements, visitors rediscover the human-ocean relationship. - **Confident Beauty | Hearing Taiwan’s Mothers’ Voices**: Centered on real audio recordings and stories from 'White Musk Mom Dream Brave Go' participants, inviting visitors to listen to women’s journeys in pursuing dreams at different life stages, highlighting their resilience in balancing caregiving and self-fulfillment. - **Diverse Beauty | Plant a Flag for Love**: An interactive experience where visitors plant their own rainbow flag, co-creating a symbolic 'Rainbow Island' that conveys the values of understanding, respect, and inclusion. - **Taiwan Imagery Island**: As visitors complete the experience, the island transitions from a 'slightly suffocating' state to a 'slowly breathing' one, symbolizing how every choice and participation can become a force for change. On-site, Unilever also launched its limited-edition 'Sustainable Times,' a publication summarizing Taiwan’s current environmental and social issues in an accessible, life-centered tone, inviting visitors to take and read.

### Unilever Launches New Sustainability Communication Vehicle: Corporate Ambassador 'Sustainability Action Kid – Xiao Hua' Debuts

This year’s exhibition marks the debut of Unilever’s first corporate sustainability ambassador, 'Sustainability Action Kid – Xiao Hua.' Inspired by PCR (post-consumer recycled) plastic, Xiao Hua symbolizes circularity, diversity, and a sustainable future. The small tree on its head represents continuous growth, while its five colors embody the power of diverse integration. Moving forward, Xiao Hua will serve as a key bridge between Unilever and consumers, encouraging more people to participate in sustainability through everyday choices—bringing corporate vision into daily life.

Hsi-An Hsiao, Head of Sustainability and Corporate Communications for Unilever Taiwan and Hong Kong, said: 'The Island Breath exhibition reflects Unilever’s deep commitment to ocean sustainability, women’s empowerment, and diversity & inclusion. It represents our long-term promise to advance sustainable governance and transform it into local brand assets. We hope this exhibition helps visitors see that behind every daily choice lies a sustainable ecosystem supported by businesses, partners, and society.'

### Collaborating with Cross-Sector Partners: Witnessing Real Change

Unilever will host a salon titled 'How Unilever Uses Brand Power to Illuminate the Beauty of the Island' at the Sustainable Good Days event, featuring Kevin Yang, CEO of 5% Design Action Social Design Platform; Peng Hui-Shan, a participant from the White Musk Mom Dream Brave Go team; and Wang Po-Yuan, Deputy Director of the Taiwan Gender Equality Education Association. Through frontline experiences and cross-sector dialogues, they will share the implementation journeys of the three sustainable IPs, showing how brands respond to social and environmental issues and revealing the cumulative power behind every change.

From human needs to environmental challenges, from corporate advocacy to cross-sector co-creation, 'Island Breath' is more than an exhibition—it is a sustainable action blueprint co-drawn by Unilever and its partners. With greater public participation, sustainability can truly become a driving force for Taiwan’s ongoing progress.