Ching Shin Fu Chuan is a well-known old-brand beverage store in Taiwan, established in 1987. It has a place in the hearts of many Taiwanese people. Ching Shin Fu Chuan provides the latest consumption data to Wind Media, showing that the average number of customers visiting stores increases by 20% during hot weather, with daily sales cups also increasing. The 'high-temperature economy' effect keeps the bubble tea market continuously boiling. Ching Shin Fu Chuan simultaneously reveals this summer's best-selling top 10 and discounts, and further offers a second cup for 10 yuan discount for the best-selling champion from July 22nd to 26th.
As the weather gets hotter, there are clear changes in consumers' ordering habits. According to Ching Shin Fu Chuan's data, the proportion of consumers choosing no ice decreases by 20% during hot weather, while the choice of less ice (7 parts ice) increases by 30%. Consumers tend to retain an appropriate amount of ice in hot weather, making the drink more refreshing and satisfying.
The same trend is seen in sweetness. The proportion of consumers choosing sugar-free decreases by 20% in hot weather, while light sugar (2 parts sugar) increases by 30%. Many people, in high temperatures, want a bit of sweetness to add to their enjoyment, making 'less ice, light sugar' the most popular drinking combination this summer.
Ching Shin Fu Chuan's best-selling top 10 is out! Standing in front of a beverage store, facing a plethora of items, but always not knowing what to drink? Ching Shin Fu Chuan states that this summer's most popular is not rich milk tea, but sour and sweet system and chewy system drinks. Fruity-flavored drinks are refreshing and de-fattening, and chewy system drinks with ingredients like fruit jelly and tea jelly not only quench thirst but also add a chewing sensation and fullness, becoming a popular choice for many in the afternoon.
Ching Shin Fu Chuan's third best-seller! 'Premium Green Tea' conquers the summer heat with pure tea aroma The third-place 'Premium Green Tea' has no added ingredients, relying on pure tea aroma and simple taste. In hot weather, this refreshing original tea style is even more cooling, becoming a classic choice for cooling down and quenching thirst, stably ranking in the top three summer best-sellers.
'Premium Green Tea' is deeply loved by bubble tea enthusiasts for its pure tea aroma. The simpler it is, the more drinkable it becomes, and original tea without added ingredients stably ranks in the top three summer best-sellers. (Data source: Ching Shin Fu Chuan)
Ching Shin Fu Chuan's second best-seller! 'Peach Iced Tea with Jelly' sells 100,000 cups in two days, heat unabated The second-place 'Peach Iced Tea with Jelly' once created a record of selling 100,000 cups in just two days of its release. The peach aroma paired with smooth and Q-bouncy peach jelly adds a rich chewing sensation when entering the mouth. Since its release, the heat has never decreased, and it remains one of the popular items in stores.
The pink peach system is particularly eye-catching in the summer! 'Peach Iced Tea with Jelly' hides a lot of peach jelly, cold and refreshing to the mouth, chewing while drinking, adding a refreshing good mood to the hot afternoon. (Data source: Ching Shin Fu Chuan)
Ching Shin Fu Chuan's best-selling champion! 'Yu Duo Green Tea' sweet and slightly sour, popularity unshaken for many years The champion is 'Yu Duo Green Tea', which combines refreshing and rich premium green tea with fragrant Yu Duo, offering a sweet and slightly sour, refreshing, and non-greasy taste that perfectly suits the summer season. This classic drink has maintained its popularity for many years, and this summer it firmly sits at the top of the best-sellers. From July 22nd to 26th, customers can enjoy a second cup for 10 yuan discount when picking up in-store.
The unbeatable classic in the hearts of bubble tea enthusiasts! 'Yu Duo Green Tea' has maintained its popularity for many years, and this summer it firmly sits at the top of the best-selling drinks. (Data source: Ching Shin Fu Chuan)
2026 Ching Shin Fu Chuan Northern Menu 2026 Ching Shin Fu Chuan Northern Menu (Keelung, New Taipei, Taipei, Taoyuan, Zhongli, Hsinchu, Kinmen). (Image/Provided by Ching Shin Fu Chuan)
2026 Ching Shin Fu Chuan Central Menu 2026 Ching Shin Fu Chuan Central Menu (Yilan, Hualien, Miaoli, Taichung, Nantou). (Image/Provided by Ching Shin Fu Chuan)
2026 Ching Shin Fu Chuan Southern Menu 2026 Ching Shin Fu Chuan Southern Menu (Changhua, Yunlin, Chiayi, Tainan, Kaohsiung, Pingtung, Taitung, Liuqiu). (Image/Provided by Ching Shin Fu Chuan)
FACT BOX
- Source: PR Times
- Category: Survey