Lion, Phoenix Lose! The #1 Travel Agency in Taiwan for Family Trips Is Revealed: 'Established Brand with Great Service and Flexible Itineraries' — Top Choice for Traveling with Elderly and Kids

Traveling with family, sharing scenic moments together, is one of the most enchanting parts of any journey. As multi-generational family trips—featuring grandparents, parents, and children—become increasingly common, planning a trip that satisfies everyone has become a significant challenge. Elderly travelers prioritize comfort and convenience, children look forward to entertainment, while adults in the middle seek efficiency and quality. To reduce the burden of complex planning, many families are turning to professional travel agencies for help.

Net Temperature DailyView used its public opinion analysis software, KEYPO Big Data Key Engine, to analyze online discussions and identify the top 10 most popular family travel agencies in Taiwan based on public engagement.

10th Place: Star Holiday The brand has been actively transforming in recent years, with a major highlight being the launch of exclusive chartered flights directly to popular destinations such as Kochi and Akita in Japan, and Phuket in Thailand. Additionally, leveraging group resources, it offers unique experiences like sailing, yacht activities, and specialty dining, enhancing the resort-like feel of its trips.

9th Place: Phoenix Travel As Taiwan’s first listed comprehensive travel agency, Phoenix Travel boasts over 60 years of experience. It has long specialized in high-quality tours to Europe, cruises, and themed destinations. Its mature planning and seamless service process have earned praise from many family travelers for smooth itineraries and excellent food and accommodation.

8th Place: Hi Holiday With years of focus on the Japanese, Korean, and Southeast Asian markets, Hi Holiday is known for its affordable prices and rich content. Whether it’s hot spring getaways, cherry blossom or autumn foliage viewing, or theme park tours, it meets the needs of budget-conscious families seeking value without sacrificing experience.

7th Place: ezTravel One of Taiwan’s early pioneers in online travel services, ezTravel integrates flight, hotel, and group tour resources. Beyond traditional group tours, it offers flight-and-hotel packages and customized private group tours, making it ideal for travelers who value itinerary flexibility.

6th Place: Travel4U Renowned for its Nordic aurora tours, premium cruises, and unique itineraries, Travel4U is a popular choice for families celebrating parents’ retirement or special milestones. Its aurora trips include icebreaker cruises, glass igloo stays, and Havila Voyages, with guides receiving praise for their attention to elderly travelers’ physical needs.

5th Place: Wufu Travel Actively expanding in Japan, Korea, and Southeast Asian resort routes, Wufu Travel launches many family-friendly products during summer, including tours to Okinawa’s Churaumi Aquarium, South Korea’s Everland, and Lotte World. These themed park itineraries are highly favored by family travelers.

4th Place: Found Travel Agency (Doubleway Travel) Specializing in the mature traveler market, its offerings focus on classic European destinations like France, Italy, Germany, and Switzerland. Emphasizing a slow pace and comfortable rhythm, it’s ideal for families wanting to fulfill their parents’ dream of a European journey.

3rd Place: Cola Travel With a global service footprint, Cola Travel excels in themed tours such as sightseeing trains, skiing, and seasonal experiences. For family trips, it offers customized private groups and small-group tours, with dedicated vehicles making multi-generational travel easier and more relaxed.

2nd Place: Lion Travel Known for its diverse leisure and resort itineraries, Lion Travel has heavily promoted cruise travel in recent years, launching Taiwan-based routes on Costa Serena, MSC Cruises, and Star Cruises’ Explorer. Cruises eliminate the hassle of frequent luggage transfers and offer comprehensive onboard facilities, making them a top choice for relaxing multi-generational getaways, according to many online reviewers.

1st Place: Southeast Tourism A well-established brand with over 65 years of history, Southeast Tourism claimed the top spot in public discussion volume thanks to its nationwide network of physical branches and reliable service. It specifically addresses intergenerational preferences with a semi-independent group tour model—offering guided transfers to classic attractions while preserving free time for personal exploration. For example, its Busan tour, co-created with influencers, features light, health-conscious meals tailored to elderly tastes. Its Halong Bay tour in northern Vietnam includes a premium day cruise and a five-star hotel stay, effectively solving the pain points faced by sandwich-generation families planning overseas trips for their entire family.