When the ultimate craftsmanship of a 'French pastry expert' meets the luxurious essence of a 'world-class premium tea brand,' the Mid-Autumn gifting market welcomes its most prestigious collaboration yet! French premium pastry brand CUPETIT partners for the first time with the world-renowned luxury tea brand TWG Tea to unveil the limited-edition collaborative 'Lunar Mountain Realm' Mid-Autumn gift set. Featuring signature blends '1837 Black Tea' and 'Napoleon's Expedition Tea' paired with Breton shortbread, this collection transforms Mid-Autumn tea and pastry into a transcendent sensory journey across continents, offering discerning consumers an exquisite taste experience.
The TWG Tea collaboration series features two of its most iconic original tea tins: '1837 Black Tea' and 'Napoleon's Expedition Tea.' '1837 Black Tea' is crafted on a premium black tea base, blended with fruity and floral notes, leaving a rich aftertaste of berries, fennel, and caramel. 'Napoleon's Expedition Tea' weaves together French sweet spices and vanilla with smooth caramel sweetness, delivering a warm, complex, and deeply aromatic profile. When these symbols of refined luxury are paired with CUPETIT's award-winning Breton shortbread—renowned for its buttery crispness and golden-baked perfection—the internationally acclaimed flavors of tea and pastry harmonize elegantly on the palate, redefining the ritual of Mid-Autumn tea-and-treat gifting.
The 'Lunar Mountain Realm' collaborative gift set not only showcases haute-couture flavor standards but also embodies the obsessive aesthetics of both brands in visual and packaging craftsmanship. The box design employs modern, refined geometric lines to layer mountain silhouettes, flowing clouds, and the clarity of moonlight. The bold yet dignified 'amber brown' color scheme echoes TWG Tea's luxurious tea identity while highlighting the deep golden hue of CUPETIT's shortbread after high-temperature baking. From the artisanal outer box to the premium interior, CUPETIT reimagines the rhythm of modern afternoon tea through a 'symphony of tea and pastry,' establishing itself as the definitive choice for elevated Mid-Autumn gifting in 2024.
FACT BOX
- Source: PR Times
- Category: Partnership
- Organizations: TWG Tea