Beyond premium features and pricing, vehicle safety is a crucial factor for car buyers. However, according to the latest 'Safety Verdict' automotive brand safety ranking released by the U.S. authoritative consumer magazine Consumer Reports, Japan's Mazda has claimed the top spot among 29 brands in North America, outperforming Toyota (TOYOTA) and Tesla's high-end electric vehicles, and even defeating Volvo (Volvo), long renowned for its safety.
This year's 'Safety Verdict' shifts from previous methods that tested individual models, instead evaluating the overall safety performance of automotive brands. Assessment criteria include crash protection, accident prevention, driver interface design, high-speed automatic emergency braking, blind-spot warnings, rear cross-traffic alerts as standard features, and whether in-vehicle systems distract drivers during operation.
According to the latest rankings, Mazda defeated numerous traditional automakers to claim first place. The luxury brand Genesis, under Hyundai, took second place, followed by Honda's Acura in third. Fourth through tenth places were awarded to Ford's Lincoln, Hyundai, Honda, Nissan, Audi, Subaru, and Kia, respectively.
Top 10 Automotive Safety Brand Rankings. (AI-generated image)
Surprisingly, traditional automotive giant Toyota (TOYOTA) and EV leader Tesla (Tesla) did not make the top 10. Toyota ranked 12th, while Tesla placed 14th. Regarding this outcome, Jake Fisher, Senior Director of Automotive Testing at Consumer Reports, pointed out that the decline of some traditional safety leaders is primarily due to poor in-vehicle interface usability. Tesla, in particular, was criticized for concentrating climate control and vehicle functions excessively on the central touchscreen, requiring drivers to shift their gaze away from the road, thereby increasing driving risks.
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FACT BOX
- Source: PR Times
- Category: Survey
- Organizations: Genesis / Acura / Lincoln