Southeast and Phoenix Lose Out! The Most Profitable Travel Agency in Taiwan Revealed – Tourists Praise: Great Value, Already Booked Multiple Times

With outbound travel demand continuing to surge, selecting the right travel agency has become the first priority for travelers planning trips. Whether it’s multigenerational family vacations or travelers prioritizing seamless, high-quality itineraries, choosing a brand with both strong reputation and proven performance ensures a more enjoyable journey. Based on the first-quarter 2026 financial reports of listed travel agencies and the online buzz rankings released by DailyView in July, Taiwan’s travel market reveals distinct strengths among brands, offering objective insights for travelers.

Which travel agency is the most profitable in Taiwan?

According to 2026 revenue data, Lion Travel recorded approximately NT$8.13 billion in Q1 revenue, securing the top spot among listed travel agencies. Data released in early July shows the top five listed travel agencies by Q1 2026 revenue were: Lion Travel, Five Blessings Travel, Mountain Rich Travel, Phoenix Travel, and ezTravel.

Lion Travel’s Q1 revenue rose 13.76% year-on-year, marking a record high for the same period. This growth was driven by sustained outbound travel demand and a trend of travelers booking longer-duration trips earlier. Tourists praised Lion’s service, saying, “They provided a highly cost-effective itinerary based on our group size, preferences, and budget,” and “They recommended the most suitable itinerary for my needs!” One netizen even commented, “I’ve already booked group tours here many times! The staff are super friendly, and I trust the quality delivered by such a reputable brand like Lion Travel.”

Five Blessings Travel ranked second with cumulative Q1 revenue of NT$2.541 billion, setting a new single-quarter record. Its March monthly revenue nearly matched the Lunar New Year peak season. Customer feedback particularly highlighted tour guide and leader service quality, with travelers noting, “The tour guide was absolutely amazing! Patient and gentle, they helped resolve any questions or difficulties,” and “They stayed with us from start to finish, making us feel much more at ease.”

Mountain Rich, Phoenix, and ezTravel followed in third to fifth place, with Q1 revenues of NT$1.832 billion, NT$709 million, and NT$557 million, respectively.

Top 10 Most Popular Family Travel Agencies Announced

In addition to financial performance, DailyView recently released its “Top 10 Most Popular Family Travel Agencies” ranking, targeting travelers with elderly family members and children. Based on online buzz data from June 2, 2024, to June 1, 2026, Southeast Travel, with over 60 years in operation, claimed the top spot in discussion volume, followed by Lion Travel, Cola Travel, Found Travel, and Five Blessings Travel. Sixth to tenth places went to Travel Expert, ezTravel, Hi Holiday, Phoenix Travel, and Star Holidays.

Each brand offers unique features, meeting diverse generational travel needs.

Choosing the right brand significantly reduces travel stress and uncertainty. Southeast Travel, the top-ranked agency, wins family and senior travelers’ trust through consistent service quality and physical storefronts. Travelers widely praise its itinerary planning, and the brand has adapted to trends by offering hybrid group-and-semi-independent tours—allowing seniors to rest at hotels while younger generations explore freely, solving the challenge of differing energy levels across generations.

Lion Travel, ranked second, appeals to family travelers with nature-focused routes and cruise vacations that eliminate frequent transportation changes. Cola Travel offers products across five continents and has earned strong reviews for custom group tours and small-group packages, enabling families to travel comfortably via private vehicles.

Found Travel, specializing in mature travelers, focuses on classic European destinations, emphasizing immersive experiences and comfortable pacing, attracting families planning long-duration dream trips. Five Blessings Travel actively targets the Japan-Korea and Southeast Asia markets, launching many family-oriented products during summer holidays, with itinerary smoothness and attentive guide service receiving high praise.

When planning international trips, referencing both objective financial performance and genuine online reviews from past travelers helps create lasting, joyful memories for the entire family.