CTBC Bank has actively responded to the government's 'Wealth Retention and Capital Attraction' policy by establishing its 'Asia Bay Branch' in Kaohsiung's Asia Asset Management Hub Special Zone, taking concrete action to support Taiwan's goal of becoming an Asian asset management center. On the occasion of the special zone's first anniversary, Premier Cho Jung-tai visited the Asia Bay Branch on July 24, commending CTBC Bank for supporting government policies and contributing to Taiwan's international competitiveness through financial strength.

Prior to attending the 'Asia Asset Management Hub Kaohsiung Special Zone Anniversary Press Conference,' Premier Cho Jung-tai was accompanied by key dignitaries including Presidential Office Spokesperson Lee Hui-chih, Executive Director of the Southern Joint Service Center Hsu Nai-wen, Kaohsiung City Mayor Chen Chi-mai, Financial Supervisory Commission (FSC) Chairperson Paul Peng, and Banking Bureau Director General Tong Cheng-chang on a visit to the Asia Bay Branch. CTBC Bank Chairman Chen Chia-wen and Head of Personal Financial Services Yang Shu-hui personally welcomed the delegation, jointly witnessing a significant milestone in Taiwan's asset management industry迈向 internationalization.

Premier Cho Jung-tai acknowledged CTBC Bank's leadership in responding to national policies, recognizing its contributions to enhancing Taiwan's international competitiveness in asset management while simultaneously advancing financial inclusion and social responsibility—demonstrating the value of financial services in promoting societal prosperity. Chairman Chen Chia-wen emphasized that the Asia Bay Branch is not only a strategic base for deepening services for high-net-worth clients and connecting with international capital markets, but also a crucial hub for implementing inclusive finance and delivering warmth through financial services.

Currently, CTBC Bank's Asia Bay Branch has a service team of over 40 professionals, divided into three zones based on client needs: general financial services, wealth management, and a private banking center. The branch features an integrated service flow, interconnected counters, barrier-free counters, and other assistive facilities, creating a financial service platform that embodies the principles of inclusive finance and fair customer treatment.

Since entering the Kaohsiung Special Zone, CTBC Bank has successfully introduced diverse financial services, including family offices, private equity funds, offshore funds without securities investment trust characteristics, premium financing, self-collateralized borrowing, Lombard lending (financial asset portfolio loans), cross-border wealth management, and overseas account opening. The branch has already served over 1,000 domestic and international high-net-worth clients, driving double-digit growth in assets under management (AUM) and securing a leading market position—fully demonstrating the development potential of the Kaohsiung Special Zone as a new Asian asset management hub.

To accelerate the implementation of the Asia Asset Management Hub policy, under the guidance of the FSC Banking Bureau, CTBC Bank serves as the lead bank for the 'Family Office Business Workshop' within the 'Asia Asset Management Hub Banking Business Promotion Group,' collaborating with 18 peer banks and related institutions to develop a blueprint for family office systems. Senior Vice President and Head of Private Banking Yang Tzu-hung presented standardized operating procedures and risk management mechanisms for family office services to Premier Cho Jung-tai and regulatory representatives. The 'Family Office Business Workshop' has already proposed concrete regulatory recommendations and operational guidelines, laying a standardized foundation for Taiwan's family office services and advancing toward nationwide promotion. As the 'Taiwan Legacy Trust' policy gradually opens, it will facilitate more institutionalized, diversified, and inclusive approaches to wealth succession planning, fostering the robust development of family offices and the asset management industry.

Beyond serving high-net-worth clients, CTBC Bank leverages its financial influence to fulfill social responsibility, advancing financial回馈 strategies to create an inclusive financial environment that is 'affordable, understandable, and accessible.' The bank offers Taiwan Individual Savings Accounts (TISA), discounted regular investment plans for mutual funds, small-sum lifetime insurance, micro-insurance, and ESG-compliant sustainable financial products. It also reaches out to remote and vulnerable communities, partnering with local organizations, medical institutions, and charities to conduct over 20 trust awareness and financial education events.

Notably, CTBC has long been committed to five major public welfare initiatives: charity, anti-drug campaigns, sports, education, and arts and culture—creating tangible social value. To embody the integration of finance and art, the Asia Bay Branch displays six selected masterpieces from the 'CTBC Contemporary Painting Award,' hosted by the CTBC Foundation for Culture and Education. The branch aspires to become an urban financial art gallery that converges professionalism and artistic spirit. Financial services are not merely tools for wealth management but are key drivers of national progress and social prosperity. CTBC Bank will continue to build an Asian asset management hub with a broader international vision and inclusive finance strategies, creating a financial ecosystem that combines warmth and impact.

Premier Cho Jung-tai visited CTBC Bank's Asia Bay Branch, experiencing financial accessibility measures alongside Chairman Chen Chia-wen. / Provided by CTBC Bank

FACT BOX

  • Source: PR Times
  • Category: Event