China's Graphics Cards 'Skyrocket Overnight' Market Explodes! Highest-Grade Chip Now Sells for More Than Twice the Suggested Price Retailers Stock Up and Continue to Speculate

Due to the continuous price increase of GDDR6 and GDDR7 display memory (VRAM), NVIDIA has notified its add-in board (AIB) partners to adjust the supply prices of GPUs and memory packages. The latest report from tech media Wccftech further indicates that the price hike has already reflected in the retail market, with graphics cards in the Chinese market surging across the board. The market price of NVIDIA's RTX 5090D has even exceeded the suggested retail price by more than twice, and retailers and distributors have started to stock up on inventory.

China's GPU Prices Skyrocket Overnight NVIDIA, AMD Products All Affected The report states that over the past few months, NVIDIA, AMD, and Intel (Intel) have been trying to absorb the pressure of rising memory costs on their own, but due to the continued tight supply of DRAM, the cost of GDDR6 and GDDR7 has risen to an unbearable level, causing the prices of graphics cards to start rising across the board.

In addition to memory, the costs of other components required to manufacture graphics cards have also continued to increase. Since the current DRAM prices are almost changing every day, the market prices are still very chaotic, but one thing is for sure: the cost increase has been so large that it has forced graphics card brands and retailers to update their selling prices one after another, and the increase is far beyond market expectations.

How Crazy Are the Price Increases in China's Graphics Cards? The Highest-Grade Products Are Priced More Than Twice the Suggested Retail Price The report points out that currently, all levels of RTX 50 series graphics cards in the Chinese market have shown significant price increases: RTX 5090D 32GB: Increased by approximately 22.5%, with the price reaching $5,609, exceeding the official suggested retail price of $2,435 by more than twice. RTX 5090D V2 24GB: Increased by 12.8%, with the lowest retail price already exceeding $3,542. RTX 5080: The selling prices on JD.com, Taobao, and Pinduoduo have all broken through $1,500. RTX 5070 Ti: Increased by approximately 21.8%, with the selling price reaching $1,402. RTX 5070: Increased by approximately 16.2%, with the selling price reaching $944. (RTX 5090D is the RTX 5090 flagship graphics card specially launched by NVIDIA for the Chinese market to comply with export restrictions to China.)

Not Just the Highest-Grade Graphics Cards Mainstream Products Also Cannot Escape Price Increases The report mentions that the RTX 5060 series has increased by an average of 15%, and the RTX 5050 has also increased by approximately 13.2%. The current selling prices of AMD Radeon graphics cards are also higher than before by 14.3% to 28.8%; the Intel Arc series has risen from the original approximately $200 to nearly $300.

Not Only Market Speculation Official Channels Also Increase Prices In addition to market prices, the official channel prices of major graphics card manufacturers have also been adjusted upwards.

According to the official distributor prices on July 25, the official prices of the RTX 50 series from the Chinese graphics card manufacturer Colorful have increased by approximately 40% to 50% compared to before; the official distributor prices of the Taiwanese brand MSI in China have been adjusted upwards by approximately 10% to 20% across the board.

Price Increase Sparks Intentional Hoarding? Chinese Small Stores Stop Selling Due to Shortages The report points out that some market insiders believe that some graphics card brands and distributors are currently pushing up prices by limiting shipments and artificially controlling inventory.

There are comments pointing out that the speed of this price increase is even faster than the "cryptocurrency mining boom" a few years ago. At that time, during the mining boom, it took about a month for prices to reflect in the retail market, while this time, the upstream price adjustments almost the next day were directly reflected in the retail prices; for example, a month ago, the selling price of the RTX 5060 Ti was still around 2,499 yuan, and now the same product has broken through 3,500 yuan.

The report mentions that some Chinese retailers even stated that due to the upstream stopping shipments and simultaneously raising prices, small stores immediately followed suit by raising prices or even directly taking graphics cards off the shelves and stopping sales, waiting for subsequent higher prices.

There are comments criticizing that Chinese small stores usually complain about the low profits and insufficient customer base in the DIY computer market, but now that market demand has rebounded, they have taken the opportunity to significantly raise prices, hoping to obtain excessive profits, reflecting the increasingly serious market speculation phenomenon.

Old-Generation Graphics Cards Also Affected Retailers Hoard and Wait for Prices to Rise Further The report analyzes that graphics cards are not only continuously setting new highs in the high-end series, but most RTX 5070 Ti have broken through 9,000 yuan, the selling price of ASUS ROG Astral series has reached 19,999 yuan, and the RTX 5090D V2 24GB has reached 27,999 yuan.

Old-generation graphics cards are also affected, and even relatively old products cannot escape. The lowest selling price of RTX 3050 has risen to 2,199 yuan, with an average price of approximately 2,500 to 2,600 yuan; the GT 1030, which used to be priced at less than $50, has now risen to 629 yuan, approaching $100.

On the other hand, many distributors and agents have also started to stock up on graphics cards in large quantities, with the reason being that the market generally expects DRAM prices to continue to rise, and future selling prices may be higher, so they choose to delay sales to obtain higher profits.

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