Eating yakiniku alone allows you to enjoy your meal at your own pace; riding your favorite motorcycle lets you embark on a personal journey anytime. This summer, the popular individual yakiniku brand 'Yakiniku Smile' is teaming up for the first time with Honda Motorcycle, the global leader in the two-wheeler market, to launch a limited-time cross-industry collaboration. From exclusive co-branded menus and displays of Honda's popular bike models to in-store treasure hunts and special gifts for motorcycle owners, the campaign brings the sizzling aroma of grilled meat and the个性-driven two-wheeler lifestyle into the restaurant, creating a fun, flavorful, and photo-worthy summer experience. Where Meat Meets Engine: A Stylish Summer Yakiniku Experience Yakiniku Smile, known for its individual-style dining concept, allows each guest to enjoy freshly grilled meat at their own pace, with access to a self-serve salad bar. Designed for those who don’t want to wait for group plans or reservations, Yakiniku Smile lets customers sit at their own private grill and savor hot-off-the-grill meat whenever they like. The brand has been recognized as the top individual yakiniku brand in online buzz by 'DailyView Network Temperature,' and named one of the 'Top 10 Yakiniku Brands' of the year, making it a go-to choice for both solo diners and group gatherings. This collaboration between Yakiniku Smile and Honda Motorcycle stems from a shared vision of lifestyle freedom—whether enjoying a quiet meal alone or cruising the city on your bike, both experiences celebrate personal choice and authenticity. During the campaign, Yakiniku Smile is launching special limited-time sets that combine the satisfaction of grilled meat with the freedom, fun, and individuality represented by Honda Motorcycle. Customers who order any designated co-branded set will receive an exclusive co-branded sticker featuring classic Honda models and Yakiniku Smile branding elements. Quantities are limited and available while supplies last. Global Two-Wheeler Leader Joins Forces: Iconic Bikes Roll Into Yakiniku Stores At Yakiniku Smile's Shulin Showtime location, the Monkey model on display Honda isn't just a global leader in the motorcycle market—the two-wheeler business has been the core of the brand since its inception. This collaboration marks the first time Honda Motorcycle's popular models have entered Yakiniku Smile stores, creating a buzzworthy brand crossover. It brings together two leading brands from the food and two-wheeler lifestyle sectors, united by the shared spirit of 'being yourself,' to create a fresh consumer experience. During the campaign, three distinct Honda Motorcycle models will be showcased at four designated Yakiniku Smile stores across northern, central, and southern Taiwan: the compact, retro-styled, and playful Monkey; the Super Cub C125, which carries forward over half a century of classic design; and the sleek, street-spirited MSX GROM. Customers can enjoy their yakiniku while getting up close with these popular bikes and capturing summer-themed, road-trip-inspired photos. Participating stores and displayed models include: Yakiniku Smile Shulin Showtime|Monkey, Yakiniku Smile Zhubei Heng Ping Fang|Super Cub C125, Yakiniku Smile Taichung Wenxin Showtime|MSX GROM, and Yakiniku Smile Kaohsiung T&C Mall|Super Cub C125. SMILE ON THE ROAD | Honda Treasure Hunt: Eat, Play, and Win Extra Meat This collaboration isn't just about bikes and meat—it also features a hidden treasure hunt game inside Yakiniku Smile stores. During the campaign, customers who follow Honda Motorcycle’s official Instagram account, take photos of the in-store Honda co-branded displays, limited-edition items, or the showcased bikes, upload the photos to the comments section of the designated campaign post, tag two friends, and show the confirmation to store staff can immediately receive one 'Pick One of Six Meat Voucher.' In addition to free extra meat, completing the challenge also enters participants into a lucky draw for 10 exclusive Honda-branded trendy T-shirts. From finding co-branded elements to posting photos and redeeming rewards, the entire experience adds an element of urban exploration and surprise to a simple yakiniku meal. Exclusive Perks for Honda Motorcycle Owners To give Honda owners a more immersive co-branded experience, customers who present their Honda Motorcycle official app membership screen at any participating Yakiniku Smile store during the campaign period will receive one 'Honda Owner Exclusive Pick One of Six Voucher.' Whether you're a daily commuter who lives the two-wheeler lifestyle, a Honda enthusiast who collects iconic models, or simply someone looking for an excuse to eat more meat, the 'Honda Motorcycle × Yakiniku Smile' collaboration is worth adding to your summer 2026 plans. Ride your favorite bike, find the nearest Yakiniku Smile, and let the sizzle of meat on the grill spark an impromptu, delicious journey. [SMILE ON THE ROAD | Honda Treasure Hunt] Campaign Period: Now until August 17, 2026, 23:59. Task Steps: 1. Follow Honda Motorcycle’s official Instagram account. 2. Take a photo of the Honda co-branded displays or showcased bikes inside Yakiniku Smile stores. 3. Upload the photo to the comments section of the designated campaign post and tag two friends. After completing the task, show the confirmation to Yakiniku Smile staff to redeem one 'Pick One of Six Meat Voucher' on the spot and gain entry into the Honda-branded T-shirt lucky draw. Bonus Draw: 10 Honda-branded trendy T-shirts. Winners Announcement: August 17, 2026, via comments on the designated post. *Co-branded stickers, meat vouchers, and related gifts are limited in quantity and available while supplies last. Terms, redemption rules, and usage are subject to in-store and official brand announcements.
FACT BOX
- Source: PR Times
- Category: キャンペーン
- Organizations: Honda Motorcycle
- Products / services: Honda Motorcycle Monkey / Super Cub C125