Hanshin Mid-Autumn Gift Box 'Moonlight and Flower Shadows' Launches! Premium Design Targets Gifting Market with 70,000 Boxes and NT$65 Million Revenue Goal

Hanshin Gourmet is targeting the premiumization and aesthetic trend in the Mid-Autumn Festival gifting market by launching its 2026 'Sentimental Moon Mid-Autumn' series, themed 'Moonlight and Flower Shadows.' The design integrates imagery of moonlight, floral silhouettes, and reunion, creating a festive gift that combines visual elegance with exquisite taste. The gift box lineup features nine classic and innovative mooncake flavors and is now open for pre-order, aiming to sell 70,000 boxes and achieve NT$65 million in revenue—setting a new sales record for hotel-group mooncakes.

This year’s packaging centers on the camellia flower, symbolizing completeness and reunion. Warm and soft pink tones are enhanced with high-transparency printing and golden outlines to highlight delicate petal details, creating a refined, layered elegance. The box body uses a fine velvet-textured material with a glossy top cover, delivering a luxury-grade finish suitable not only for holiday gifting but also for collectors.

In terms of flavor, Hanshin Gourmet maintains its commitment to premium ingredients, sourcing high-quality materials from various regions and blending traditional craftsmanship with innovative tastes. The 'Golden Moon Custard' combines rich custard with salted duck eggs from Pingtung, offering a smooth, creamy texture. 'Taro Golden Sand' uses Taiwanese槟榔 heart taro paired with local salted egg yolks, balancing sweet and savory notes. 'Classic Cocoa' features top-tier Belgian chocolate for a deep, bittersweet complexity, while 'Uji Matcha' uses authentic Uji matcha from Japan, delivering a vibrant tea aroma with a sweet aftertaste.

Two new flavors are introduced this year to appeal to younger consumers seeking novel tastes. 'Lemon Biluochun' blends Pingtung lemons with Sanxia Biluochun tea, creating a refreshing fusion of fruit and tea notes. 'Strawberry Q-Core' combines strawberry, yogurt, and chewy mochi for a sweet-tart, playful texture. Additional classic favorites include 'White Lotus Seed Paste with Egg Yolk,' 'White Lotus Seed Paste with Pine Nuts,' and 'Red Date Walnut,' offering nine total options to meet diverse gifting needs.

Hanshin Gourmet emphasizes that the Mid-Autumn Festival is a vital time for family reunions and expressing goodwill. The 2026 'Sentimental Moon' series—through packaging design, craftsmanship, and flavor—revolves around the concept of 'reunion.' The 'Moonlight and Flower Shadows' theme aims to accompany customers in sharing joyful moments with loved ones, positioning the collection as a new premium choice for corporate and personal gifting.

Pre-orders for the 2026 Hanshin Gourmet 'Sentimental Moon Mid-Autumn' series are now open. The 'Hanshin Sentimental Moon Collection Gift Box' (6 pieces) is priced at NT$1,880, and the 'Hanshin Sentimental Moon Elegant Gift Box' (8 pieces) at NT$1,380. Available at all Hanshin Gourmet restaurants across Taiwan and via the Hanshin Gourmet Shopping Mall online platform. Special bulk discounts apply for corporate orders or purchases of 10 or more boxes.